Senior Manager- Consumer Insights & Innovation (Mumbai)

Senior Manager- Consumer Insights & Innovation (Mumbai)

07 Aug
|
SUN PHARMA
|
Mumbai

07 Aug

SUN PHARMA

Mumbai

Job Title:

Strategy Innovation Manager

Business Unit:

Emerging Market

Job Grade

Location :

Mumbai Sun House

At Sun Pharma, we commit to helping you Create your own sunshine by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community

Are You Ready to Create Your Own Sunshine

As you enter the Sun Pharma world, you ll find yourself becoming Better every day through continuous progress

Exhibit self-drive as you Take charge and lead with confidence

Additionally, demonstrate a cooperative spirit, knowing that we Thrive together and support each other s journeys

Key responsibilities:

International Marketing OTC/X

New Market Entry Strategy Development

- Lead white-space identification exercises and build business cases for expansion opportunities
- Develop market entry strategies including GTM models, portfolio selection financial projections in partnership with local in-country teams
- Support leadership in strategic planning, scenario modelling, and growth roadmap development

NPD Portfolio Strategy Enablement

- Identify white spaces, unmet consumer needs, and innovation opportunities using insights
- Support innovation funnel management from wish-list creation to commercialization readiness
- Facilitate innovation workshops, ideation sessions, and cross-functional sprint initiatives

Research Insights Identification

- Integrate multiple data sources (internal sales, primary market research, competitive intelligence, consumer immersions)



into decision-oriented outputs
- Generate forward-looking insights, not just descriptive analytics
- Support leadership with actionable dashboards, narratives, and strategic recommendations
- Build and manage a centralized insights repository across emerging markets
- Craft appropriate primary research designs and briefs
- Handle day to day agency relationships including identifying the best partners for the most efficient effective research approach, supervise all stages of research and ensure timely delivery

Trends Foresights

- Track consumer, competitive and channel trends across EMs
- Synthesize trends into clear implications for strategy and innovation
- Support development of future scenarios and pipeline
- Convert foresight into actionable strategic inputs

Travel Estimate

This role will have an international travel requirement of at least 3-4 two-week trips per year

Job Requirements

Educational Qualification

MBA in Marketing, General Management

Experience

- Total 6-8 years in core insights / or consulting roles
- Must have at least 2-3 years core experience of working on consumer insights in a client-side role (i

e

with a product-led or service-led or consulting companies)
- Strong exposure to healthcare / CPG industries preferred

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Senior Manager- Consumer Insights & Innovation (Mumbai)
🏢 SUN PHARMA
📍 Mumbai

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