Basic Details:

Fill the required information about business, unit, location, position, reports to position and date of updation of JD

Business

Aditya Birla Capital

Unit

Aditya Birla Health Insurance

Location

One World Center, Mumbai

Poornata Position Number of the job

To be updated

Reports to:

Poornata Position Number

Poornata Position Title of the job (30 characters max)

Distribution Development Strategy Direct Sales

Reports to:

Poornata Position Title

Head Direct Sales

Function

Sales

Reports to: Function

Sales

Department

Digital Sales

Reports to:

Department

Digital Sales

Designation of the Employee

Deputy Chief Manager G2R Strategy

Designation of the Manager

Head Direct Sales

1) Job Purpose:

Write the purpose for which the job exists (in 23 lines)

( Max 1325 Characters)

Drive business performance and operational excellence for the Direct Channel through robust performance management frameworks, incentive goverce, business analytics, profitability tracking, and recognition programs. The role will support leadership decisionmaking by driving performance dashboards, business insights, competition benchmarking, and key business initiatives focused on growth, productivity, and channel profitability.

2) Dimensions:

Mention quantitative or qualitative parameters that are relevant for the job and provide a better understanding of the scope and scale of the job.

Business Workforce Number

(Max 254 Characters)

7200

Unit Workforce Number

(Max 254 Characters)

7200

Function Workforce Number

(Max 254 Characters)

4000

Department Workforce Number

(Max 254 Characters)

50

Other Quantitative and Key

Parameters for the job: Budgets/

Volumes/No. of Products/Geography/

Markets/ Customers or any other parameter

Management of Direct Channel performance metrics, incentive spends, productivity tracking,



profitability monitoring, sales analytics, RR goverce, and competition benchmarking across multiple business lines and geographies

3) Job Context Major Challenges: Write the specific aspects of the job that provide a challenge (internal and external) to the jobholder in the context of the Business / Unit / Function / Department / Section ( (Max 3975 Characters)

The Direct Channel operates in a highly competitive and rapidly evolving health insurance landscape where business growth, productivity, profitability, and customer acquisition efficiency remain key focus areas. The role requires balancing topline growth with sustainable profitability while ensuring performance goverce across multiple sales teams and business segments.

One of the key challenges is driving consistent performance visibility through accurate and timely dashboards, identifying productivity gaps, and enabling databacked decisionmaking for leadership. The role also requires managing complex incentive structures aligned to business priorities while ensuring fairness, effectiveness, and ficial prudence.

Additionally, the role demands continuous analysis of market trends, channel productivity, customer behavior, and competitor practices to identify improvement opportunities and enhance business outcomes. Driving recognition and reward initiatives to improve employee engagement and sales motivation while maintaining alignment with organizational goals is another critical aspect of the role.

The incumbent will work closely with Sales, Fice, HR, Operations, Product, and Analytics teams to drive business reviews, performance interventions, and key business priorities for the Direct Channel.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

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