Assistant Manager Digital Marketing (Performance Marketing)

Job Summary

The Assistant Manager – Digital Marketing will be responsible for planning, executing, optimizing, and scaling performance marketing campaigns across digital platforms. The role requires robust hands-on expertise in Google Ads, Meta Ads, campaign optimization, analytics, lead generation, and conversion tracking to drive admissions and franchise enquiries.

Key Responsibilities

- Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads.
- Manage Search, Display, Performance Max, YouTube, Remarketing, and Lead Generation campaigns.
- Create and optimize audience targeting, bidding strategies, and campaign structures.
- Monitor daily campaign performance and optimize for CPL, CPC, CTR, ROAS, and conversions.
- Conduct keyword research and competitor analysis to improve campaign effectiveness.
- Perform A/B testing on ad creatives, copies, landing pages, and audience segments.
- Set up and manage conversion tracking using Google Tag Manager, GA4, Meta Pixel, and other tracking tools.
- Analyze campaign performance using Google Analytics 4 and prepare actionable insights.




- Manage campaign budgets and maximize return on marketing investment.
- Optimize landing pages to improve conversion rates.
- Develop lead generation strategies for schools, preschools, and franchise business.
- Create performance dashboards and weekly/monthly reports.
- Stay updated with the latest digital marketing trends, platform updates, and AI-driven advertising tools.
- Work closely with the creative team to develop high-performing ad creatives.
- Manage SEO initiatives to improve organic traffic and website visibility.
- Execute email marketing and remarketing campaigns to improve lead nurturing.

Skills Required

- Google Ads (Search, Display, PMAX, YouTube)
- Meta Ads Manager
- Google Analytics 4
- Google Tag Manager
- Meta Pixel
- Conversion Tracking
- Landing Page Optimization
- Performance Marketing
- SEO Fundamentals
- Microsoft Excel
- Data Analysis
- Solid analytical and problem-solving skills
- Experience

- 2–5 years of hands-on digital marketing experience.
- Proven experience managing lead generation campaigns with measurable results.
- Experience in the education industry will be an added advantage.

📌 Assistant Manager Digital Marketing Performance Marketing (Mumbai)
🏢 Saroj Ganesh Podar Trust
📍 Mumbai