Designation: Deputy Manager

Department Name: Marketing & VM

Location: Mumbai

Years of Work Experience: 7+ years

Working Days: 5 days

Role Overview:

We are looking for a Deputy Manager Marketing & Visual Merchandising (VM) to lead retail marketing initiatives, drive brand visibility, and enhance the in-store customer experience. The ideal candidate should have 7+ years of experience in retail marketing, campaign execution, brand management, digital marketing, and visual merchandising.

Roles and Responsibilities:

1. Marketing Strategy Support: Assist in creating and executing marketing plans to achieve business goals, ensuring the strategies align with the brand's objectives and target audience.
2. Campaign Management: Help in planning and overseeing marketing campaigns across various channels (digital, print, events, etc.), ensuring timely and successful execution.
3. Market Research: Analyse market trends, competitor activity, and consumer behavior to identify opportunities for growth and help refine marketing strategies.
4. Content Creation: Collaborates with creative teams to develop marketing materials like advertisements, social media posts, product descriptions, and promotional content.
5. Brand Management:



Supports in maintaining a consistent brand image across all marketing channels and helps in reinforcing the brand's identity in the market.
6. Social Media & Digital Marketing: Oversee relevant social media accounts, engage with customers, and analyze digital marketing metrics to optimize campaigns.
7. Collaboration with Sales Teams: Work closely with the sales department to ensure marketing initiatives align with sales goals and drives product sales.
8. Event Planning & Sponsorships: Assist with planning and executing promotional events, sponsorships, or collaborations with athletes or influencers.
9. Budget Management: Help manage the marketing budget, ensuring cost-effective strategies while staying within financial parameters.
10. Performance Analysis: Track and analyze the effectiveness of marketing campaigns using metrics and reports to adjust strategies as necessary.

Job Specification:

- Post Graduate/ MBA in Marketing with 7+ years work experience in Marketing in Retail industry/ Experiential field.
- Should have outstanding communication skills and must be well-versed with Microsoft Excel, PowerPoint, Word.

Interested Candidates can share their updated CV at [email protected]

📌 Deputy Manager- Marketing and VM (Mumbai)
🏢 Bean HR Consulting
📍 Mumbai