Digital Marketing Executive (Performance Marketing)
Job Summary
The Digital Marketing Executive will be responsible for the day-to-day execution, optimization, and monitoring of digital marketing campaigns. The role requires hands-on experience in running Google and Meta campaigns, analyzing performance, and continuously improving lead generation and campaign efficiency.
Key Responsibilities
- Create and manage Google Ads campaigns across Search, Display, Performance Max, and YouTube.
- Create and manage Meta advertising campaigns for lead generation.
- Perform daily optimization of campaigns based on performance metrics.
- Monitor CPL, CPC, CTR, CPM, Conversion Rate, and ROAS.
- Conduct keyword research and audience analysis.
- Write compelling ad copies and coordinate creative requirements.
- Set up conversion tracking using Google Tag Manager and Meta Pixel.
- Monitor campaign performance using GA4.
- Generate daily, weekly, and monthly performance reports.
- Analyze competitor advertising strategies and identify growth opportunities.
- Optimize landing pages and campaign funnels for better conversions.
- Support SEO implementation through keyword research and on-page optimization.
- Monitor website traffic and user behavior using analytics tools.
- Test new campaign strategies, audiences, and ad formats to improve performance.
- Ensure campaign budgets are utilized efficiently while maintaining lead quality.
Skills Required
- Google Ads
- Meta Ads Manager
- Google Analytics 4
- Google Tag Manager
- Conversion Tracking
- Microsoft Excel
- Performance Marketing
- Keyword Research
- Basic SEO
- Robust analytical skills
Experience
- 13 years of hands-on experience in Google Ads and Meta Ads.
- Google Ads and Meta certifications preferred.
- Experience in lead generation campaigns will be an advantage