Dynamics 365 Customer insights Architect: We are seeking an experienced Dynamics 365 Customer Insights (Data and Journeys) Architect to lead end-to-end solution architecture, data unification, identity resolution, and omnichannel journey orchestration. You will design scalable, secure architectures across Customer Insights Data and Customer Insights Journeys, integrate with enterprise MarTech/AdTech and Azure services, and drive measurable business outcomes in personalization, lifecycle marketing, and customer experience. Key Responsibilities

- Define the end-to-end reference architecture for Customer Insights Data and Journeys, including data ingestion, unification, segmentation, activation, and analytics.
- Translate business goals (acquisition, onboarding, upsell, retention, win back) into technical designs, roadmaps, and program increments.
- Establish environment strategy (Dev/Test/Prod), ALM, solution layering, governance standards, and release management.
- Design and implement data ingestion pipelines from first-, second-, and third party sources (e.g., Dataverse, Azure Data Lake, ERP, eCommerce, POS, web/mobile events).
- Configure data unification,



identity resolution, and profile enrichment; define canonical data models, measures, KPIs, and calculated insights.
- Build segments and audiences for activation; implement predictive insights where applicable.
- Set up consent and preferences data models; ensure compliance with regional privacy regulations.
- Architect real-time, event-driven journeys, triggers, and audience entry criteria across channels (email, SMS, push, in-app, custom).
- Define content personalization strategy (agile attributes, segments, suppression logic) and journey branching for lifecycle and transactional communications.
- Implement deliverability, domain authentication, frequency capping, and compliance; define monitoring and tuning practices for throughput and throttling.

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