Key Responsibilities

Social Media Strategy & Planning

- Develop and execute monthly social media content calendars aligned with business objectives.
- Plan content around major events including:

Season Launch

Meet & Greet Events

Photoshoots

Training Sessions

Winner Journeys

International Pageants

Grand Finale Week

Brand Collaborations

- Create content strategies to increase reach, engagement, followers, and brand awareness.
- Stay updated with the latest Instagram trends, algorithms, and content formats.

Content Ideation

- Generate creative concepts for Instagram Reels, Carousel Posts, Stories, and Campaigns.
- Research trending audio, viral formats, and content references.
- Develop storytelling ideas that highlight contestants, winners, sponsors, mentors, and behind-the-scenes moments.

- Plan high-performing content that showcases the transformation journey of contestants.

Shoot Planning & Creative Direction

- Plan and coordinate content shoots with photographers and videographers.
- Prepare detailed shot lists and mood boards before every shoot.
- Guide photographers and videographers on framing, angles, transitions, and storytelling.
- Direct editors on reel flow, pacing, music selection, captions, graphics, and final edits to ensure premium-quality output.

Social Media Management

- Manage the official social media accounts of Mrs. India Inc.




- Schedule and publish content across platforms.
- Maintain consistency in branding, tone of voice, and visual identity.
- Coordinate with internal teams to ensure timely execution of campaigns.

AI & Content Tools

- Utilize AI tools to enhance content planning, copywriting, research, idea generation, and workflow efficiency.
- Explore new AI-powered tools that improve creativity and productivity.

Performance & Analytics

- Track content performance and provide monthly reports on reach, engagement, and audience growth.
- Suggest improvements based on insights and analytics.

Required Skills

- 35 years of experience managing Instagram accounts for established brands, creators, or media platforms.
- Solid understanding of Instagram growth strategies and audience engagement.
- Excellent content planning and storytelling skills.
- Creative mindset with the ability to generate fresh content ideas.
- Experience in directing photographers, videographers, and editors.
- Knowledge of AI tools for content creation and productivity.
- Familiarity with Meta Business Suite and social media scheduling tools.
- Strong communication, coordination, and organizational skills.
- Ability to manage multiple campaigns simultaneously while meeting deadlines.

📌 Social Media Executive (Mumbai)
🏢 Mrs. India
📍 Mumbai