Core Responsibilities

Content Creation (40% of role)

Create compelling, on-brand content across multiple formats and channels:

Write engaging captions, posts, and copy for Instagram, Facebook, LinkedIn, and YouTube

Develop product packaging copy, website content, email newsletters, and e-commerce product descriptions

Write blog posts and long-form content that drives organic traffic and establishes brand authority

Collaborate with design and product teams to create integrated campaign content for launches, promotions, and seasonal initiatives.

Social Media Strategy & Management (35% of role)

Own the brand's social presence across key platforms:

Develop and execute monthly content calendars aligned with marketing objectives and brand messaging

Plan, schedule, and publish content using social management tools (Meta Business Suite, Hootsuite, or similar)

Manage community engagement by responding to comments, messages,



and customer inquiries in a timely and qualified manner

Monitor social media trends, competitor activity, and emerging platforms to identify growth opportunities

Coordinate with influencers, agencies, and external partners for collaborative campaigns and content

Analytics & Optimization (15% of role)

Measure performance and drive continuous improvement:

Track and analyze social media and website metrics using analytics tools (Google Analytics, Meta Analytics)

Prepare monthly performance reports with insights on engagement, reach, traffic, and ROI

Optimize content based on performance data; test headlines, formats, posting times to improve results

Conduct keyword research and implement SEO best practices for organic visibility

📌 Social Media Manager (Mumbai)
🏢 Wingreens Farms
📍 Mumbai