https://zycus.talismatic.com/jobs/JVXWUEDQP

Description

Zycus is looking for a Marketing Manager Demand Generation. In this role, you will be responsible for driving brand-led demand generation, pipeline acceleration, and enterprise revenue growth across global markets.

This role requires a strategic, hands-on marketing leader with deep experience in B2B SaaS, enterprise GTM, and Account-Based Marketing (ABM)and increasingly, experience designing and deploying AI-driven and agentic marketing systems to scale demand generation across regions and accelerate business growth.

Key Responsibilities

Demand Generation, Pipeline & Revenue Growth

- Own and scale multi-channel demand generation programs (digital, ABM, events, lifecycle) to drive qualified pipeline and revenue across enterprise accounts.
- Design marketing motions that directly support large, multi-year deal closures, not just top-of-funnel lead volume.
- Build predictable, scalable pipeline engines that drive growth across regional and global markets.

Agentic & AI-Driven Marketing (Core Expectation)

Lead the adoption of AI-first and agentic marketing approaches, including:

- AI-driven demand generation and personalization at scale.
- Intelligent ABM workflows (intent-led targeting, energetic content, automated nurture).
- Agentic systems that improve the speed, precision, and ROI of marketing execution.
- Reimagine how marketing teams operate by replacing manual workflows with AI-powered agents where appropriate.
- Partner closely with RevOps and Sales to ensure AI-led insights translate into measurable revenue outcomes.

ABM & Enterprise Marketing

- Own and scale enterprise ABM programs targeting large enterprise organizations.
- Drive deeply personalized engagement across complex buying committees (CPO, CFO, CIO, Procurement, IT, Risk, and Business stakeholders).
- Ensure ABM efforts are tightly aligned to account strategy, opportunity stages, and customer lifecycle.





Sales & Marketing Alignment

Act as a strategic partner to enterprise sales leadership by owning:

- Sales enablement strategies.
- Opportunity acceleration and air-cover programs.
- Content and campaigns designed to move stalled opportunities forward.
- Marketing initiatives aligned to revenue metrics including pipeline, win rate, and deal velocity.

Events, Field & Thought Leadership

- Lead high-impact field marketing programs including executive roundtables, industry conferences, webinars, virtual events, and thought leadership initiatives.
- Leverage events as pipeline acceleration and deal-influence programs rather than brand awareness alone.

Content, Digital & Growth Strategy

- Oversee enterprise-grade content, SEO, PPC, ABM advertising, website optimization, and lifecycle marketing programs.
- Ensure all campaigns reinforce Zycus' positioning as an AI-first procurement technology leader.
- Drive continuous experimentation and optimization using analytics, AI, and customer insights.

Partner & Alliance Marketing

- Collaborate with consulting firms, system integrators (SIs), technology partners, and ecosystem alliances to develop joint GTM and enterprise outreach programs.
- Leverage strategic partnerships to expand market reach and accelerate enterprise opportunities.

Marketing Analytics & ROI

- Own marketing analytics, attribution, and ROI measurement.
- Build dashboards and reporting frameworks that clearly connect marketing activities to pipeline and revenue.
- Use AI and automation to improve forecasting accuracy, campaign optimization,



and decision-making.

Qualifications & Experience

Must-Have

- 3+ years of B2B marketing experience.
- Proven success marketing enterprise SaaS platforms (procurement, supply chain, spend management, or adjacent enterprise software domains preferred).
- Strong experience partnering directly with enterprise sales teams on complex, high-value opportunities.
- Hands-on expertise with:

- Demand Generation & ABM
- Marketing Automation (HubSpot, Marketo, etc.)
- CRM (Salesforce)
- Marketing Analytics and Attribution

Strongly Preferred (Differentiators)

Experience building or deploying AI-led and agentic marketing systems, such as:

- AI-driven ABM and demand generation engines.
- Automated GTM scaling using AI workflows.
- Personalization engines and intelligent nurture systems.
- Experience owning regional or global GTM initiatives across North America, EMEA, APAC, or other international markets.
- Demonstrated ability to scale marketing programs across multiple regions using technology, automation, and repeatable systems rather than headcount.

Why Join Zycus

- Sell a Recognized Market Leader – Zycus is consistently recognized by Gartner, Forrester, and IDC, giving instant credibility with Fortune 1000 CIOs and CPOs.
- Win Big, Strategic Deals – Support multi-million-dollar enterprise opportunities competing against SAP Ariba, Coupa, and Ivalua.
- AI-First GTM Opportunity – Build and scale next-generation, agentic marketing systems in a company that genuinely invests in AI.
- Global Impact – Drive marketing programs that influence enterprise customers across global markets while working with one of India's leading enterprise SaaS companies.
- True Industry Grand Slam:

- Gartner Magic Quadrant Leader
- Forrester Wave Recognition
- IDC Market Scape Positioning
- Gartner Customers' Choice Role & responsibilities

Preferred candidate profile

📌 Marketing Manager - Agentic AI Demand Generation (APAC) (Bengaluru)
🏢 Zycus Infotech
📍 Bengaluru