The Role:

This role owns the performance side of digital marketing for both brands campaign setup, audience architecture, budget management, optimisation, lead quality assessment and reporting across Meta and Google for The Quarry and Design First simultaneously

Both brands require the same governing principle: lead quality over lead volume

One qualified UHNI enquiry for either brand is worth more than fifty unqualified form fills

Holding this principle and not abandoning it when data creates pressure toward a simpler metric is the central requirement of this role

What would you be required to do

Paid Social Meta

- Build, manage and optimise Meta Ads campaigns across multiple audience segments, campaign objectives and service offerings distinct campaign structures, distinct audiences and distinct creative briefs run simultaneously

- Build precision audience targeting across architects, design professionals, UHNI homeowners, business families and senior professionals

- Brief the Graphic Designer and Content Writer on ad creative holding creative to the correct brand standard before any asset goes live

- Manage separate A/B testing frameworks for different audience segments and campaign objectives insights from one audience do not automatically transfer to another

Google Search, Display Local

- Manage Google Ads: keyword strategy, search term performance, campaign structure, bid management and conversion tracking across multiple audience categories

- Manage Google Business Profile, review strategies, content cadence and local search positioning

- Monitor and report on Google-side metrics with specificity

Analytics, Reporting Lead Quality

- Own GA4 reporting across all digital properties tracking qualified traffic, source quality, engagement depth and lead attribution

- Define lead quality standards across audience segments and service categories understanding that different customer journeys require different qualification criteria

- Produce monthly performance reports that are specific, honest and actionable

- Maintain and troubleshoot tracking infrastructure: Meta Pixel, Google Ads conversion tracking, GTM and GA4

Landing Pages and Funnel

- Own the landing page brief for all paid campaigns ensuring communication matches campaign messaging and maintains the correct brand standard

- Monitor landing page conversion behaviour and recommend changes based on data





- Build and optimise lead funnels across multiple audience journeys understanding that UHNI purchase cycles are long and the funnel must reflect that reality

SEO Content Visibility

- Manage the SEO programme across service categories: keyword strategy, on-page optimisation and backlink quality oversight

- Coordinate with the Content Writer on content that builds search authority alongside brand authority

- Manage presence across YouTube, Pinterest, Google Business Profile and relevant community platforms not for volume, but for targeted audience discovery

- Oversee backlink placements, evaluating domain authority, topical relevance and brand alignment before publication

What skills we are looking for

Qualifications:

- Degree in Marketing, Business, Engineering or an equivalent quantitative field

- Google Ads and Meta Blueprint certifications strongly preferred

- Hands-on capability takes precedence over certification in evaluation

Experience Background:

- 10 12 years of hands-on digital performance marketing experience has built systems and campaigns end to end for multiple brands, audiences or business categories simultaneously

- Demonstrated experience managing separate paid media campaigns for distinct audiences, business categories or brands in parallel

- Meaningful experience in luxury, luxury real estate, luxury hospitality, or high-consideration purchase categories where lead quality was the primary metric

- Has managed or evaluated external performance marketing partners briefing, holding to benchmarks and restructuring where needed

- Understands brand-safe performance marketing: knows what happens to brand equity when campaigns optimise for volume

Technical Requirements

- Meta Ads Manager has architected campaign structures, not only managed inherited ones; comfortable running separate account structures for multiple audiences and objectives simultaneously

- Google Ads full working knowledge of search terms, keyword strategy, bid structure and quality score interpretation

- GA4 sets up goals,



builds custom reports and dashboards independently

- Meta Pixel conversion event configuration, attribution window management and discrepancy diagnosis

- Google Tag Manager container management, tag setup, trigger configuration and misfire diagnosis

- Google Search Console keyword ranking tracking, index status monitoring and technical issue identification

- Looker Studio builds and maintains campaign performance dashboards for Founder-level reporting

- WhatsApp Business / Meta Business Suite audience targeting, broadcast management and platform integration

- CRM working knowledge of HubSpot, Zoho or equivalent; understands lead flow from ad platform to CRM to sales follow-up

- Excel / Google Sheets proficient in manipulating raw data exports and building performance trackers independently

Skills Qualities:

- The ability to run distinct performance strategies for multiple luxury audience segments simultaneously not one strategy applied to every campaign

- Lead quality obsession understands that one right enquiry is worth more than fifty wrong ones and maintains this discipline under reporting pressure

- Brand awareness holds the correct creative standard before briefing and understands how performance impacts brand perception

- Analytical honesty reports what the data shows, including when the findings are negative

- Diagnostic precision can identify what campaign performance is actually indicating about audience quality, conversion friction and creative fatigue

Personality What this Role Requires:

- Analytical yet brand-sensitive does not treat the brand as a constraint on performance, but as a parameter within which good performance is built

- Calm and disciplined manages multiple campaign variables, audiences and objectives simultaneously without losing clarity

- Ownership-driven the data is theirs to own, the problems are theirs to surface and the recommendations are theirs to make

- Mature communicator presents performance data to the Founder in plain, honest language

- Emotional maturity, ownership and discretion the baseline operating standard in a founder-led luxury workplace

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Analytics, Reporting & Lead Quality (Mumbai)
🏢 Design Qandy
📍 Mumbai