Job Purpose

Direct Reports

Key Figures

To drive data-led decision-making for the Marketing function by integrating and analyzing business, customer, channel, campaign, e-commerce and market data; supporting budget planning, allocation and ROI tracking; generating actionable campaign insights; and preparing CXO-level dashboards and reports that enable performance monitoring, strategic planning and marketing investment optimization.

None / As per organization structure

Team Size: Individual Contributor

Budget: Supports budget working, allocation analysis, spend tracking and ROI reporting for marketing programs

Main Responsibilities Authorities Accountabilities

Main Responsibilities

Requirements, Skills Competencies

- Collate, integrate and analyze data from internal business sources, loyalty programs, customer and channel insights, e-commerce platforms where required, agency reports and industry data such as market share and category trends.
- Work closely with Channel Marketing teams on budget working, allocation, utilization tracking and ROI analysis across regions, channels and programs.
- Track and evaluate campaign ROI and effectiveness across ATL, BTL, Digital, Trade and Channel Marketing initiatives.
- Generate insights from various campaigns by analyzing reach, engagement, conversion, cost efficiency, business impact and post-campaign learnings.
- Translate data and campaign learnings into clear recommendations to support decisions, performance monitoring and strategic planning.
- Prepare CMO-level dashboards, executive summaries and business review inputs covering budgets, campaign performance, ROI, market trends and key opportunities / risks.
- Automate recurring reports, dashboards to improve visibility, speed and consistency of marketing performance reporting.
- Support annual planning,



forecasting and scenario analysis for marketing investments and business priorities.

- Bachelor's degree in Statistics, Mathematics, Economics, Engineering, Computer Science, Business Analytics
- 5-8 years of experience in data analytics, marketing analytics, business intelligence, commercial analytics or campaign effectiveness measurement.
- Strong understanding of marketing budgets, budget allocation, campaign ROI tracking, performance monitoring and business impact analysis.
- Advanced Excel and PowerPoint skills; strong command of Power BI or similar BI tools.
- Ability to convert complex analysis into easy, clear and business-ready recommendations for senior stakeholders.
- Attention to detail, ownership mindset, stakeholder management and data storytelling skills.

Decisions to be taken independently

Decisions to be taken independently

Decisions requiring Manager approval

- Designing routine dashboards, MIS formats and analysis views.
- Selecting appropriate analytical methods for approved business questions.
- Validating report accuracy and highlighting anomalies / performance gaps.
- Recommending optimization opportunities based on data trends and ROI findings.

- Final budget allocation or reallocation decisions.
- Changes in strategic KPIs, measurement frameworks or agency deliverables.
- Recommendations with material impact on marketing investment or business strategy.
- Procurement or adoption of new analytics tools, data platforms or external data sources.

Accountability Matrix

Accountabilities

Responsibilities

Authorities

Budget Analytics Allocation

Support Channel Marketing teams with budget working, allocation models, utilization tracking and variance analysis.

Disclaimer: This job posting & Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Data Analyst - Marketing Analytics & ROI (Mumbai)
🏢 POLYCAB
📍 Mumbai