Roles and Responsibilities:
Monitoring competitor activity in the industry to identify current strategies or approaches that
may be effective in the future
Communicating with customers to answer questions about products or services they have
purchased
Helping to create and manage marketing campaigns by developing advertising materials
such as brochures, pamphlets, flyers, banners, or event signage
Coordinating with manufacturers, suppliers, and other third parties to ensure that all
materials are produced on schedule and meet quality standards
Developing sales strategies by monitoring market trends and identifying new opportunities
for growth within specific industries
Developing proposals to meet clients needs by researching products or services, creating
presentations and proposals, and negotiating terms with clients
Supporting sales representatives by developing leads, scheduling appointments, arranging
meetings with potential clients, and providing information about the companys products or
services
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Coordinating with the marketing department to develop and implement marketing strategies
designed to increase brand awareness or promote new products or services
Monitoring advertising campaigns to ensure that they are effective and meeting their goals
Desired Candidate Profile:
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Strong planning capabilities, organizational skills, leadership ability, and customer service
skills. Strong organizational skills as well as the ability to effectively communicate in
English and take a leadership role over the group for which they coordinate.
Knowledge of import and export.
Able to interpret internal and external business challenges with impact on the organization
and recommends best practice solutions.
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Ability to analyze trends or deviations from standards and implement creative and unique
cross-functional solutions.
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Proficiency with applicable software applications in related field.
Able to effectively communicate complex information to both management and other
employees, anticipating questions and focusing on key elements. Ability to implement and
ensure compliance to company rules and business processes.
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Handles sensitive issues and exhibits exemplary customer service to internal and external
customers.
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Ability to work in a team-oriented environment is critical.
Ability to give and receive constructive feedback and coaching, and respond appropriately.
Organization skills - managing the efforts of multiple people and departments to achieve
desired results requires staying on top of things and collaborating extensively
Salesmanship - understanding the target audience and presenting information to them in
ways that will lead to a positive impression of the company boosts profits
Creativity - thinking outside the box leads to exciting campaigns that grab attention and
generate sales
Data analysis - sales and marketing coordinators should be comfortable inputting and
interpreting data in order to draw sensible conclusions
Problem-solving skills - critical examination helps sales and marketing coordinators
pinpoint reasons behind situations, such as why sales totals were less than predicted or why
an internet campaign isn't drawing sufficient traffic
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