Skill required: Marketing Operations - Campaign Management

Designation: Campaign Management Specialist

Qualifications:Any Graduation

Years of Experience:7 to 11 years

What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services Customer Engagement and Media Growth Services.
In a Marketing Operations job profile, responsibilities include managing and optimizing marketing processes and systems. This involves tasks such as campaign execution, data analysis, and budget management. The goal is to improve marketing efficiency and effectiveness. The role requires strong analytical skills, attention to detail, and knowledge of marketing technologies. It is essential for ensuring that marketing strategies are implemented smoothly and deliver measurable results.
The planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result.

What are we looking for Qualification: Bachelor in Marketing, Business, Communications or related

- Workstream / Function: Brand Marketing / Customer Lifecycle Marketing

- Role Purpose: Plan, coordinate and execute marketing campaigns and activities across channels, ensuring timely delivery,



budget adherence and alignment with brand strategy and commercial objectives.
"
- Relevant years marketing planning/coordination experience in retail, FMCG or agency

- Robust project management skills; experience with marketing workflow tools (Workfront, Asana, Monday)

- Proficient in Excel/Sheets for budget tracking and planning

- Understanding of integrated marketing (ATL, BTL, digital, CRM, retail media)

- Experience with DAM and marketing asset management systems

- Excellent stakeholder coordination across creative, media and analytics functions

- Detail-oriented with ability to manage multiple campaigns simultaneously

- Strong written and verbal communication skills"

Roles and Responsibilities:
- "
- Develop and manage integrated marketing plans across campaigns, channels and touchpoints

- Coordinate campaign timelines, deliverables and dependencies across creative, media and analytics teams

- Manage marketing calendar, ensuring alignment with trading moments, promotions and brand initiatives

- Brief internal teams and external agencies on campaign requirements and deliverables

- Track campaign budgets, purchase orders and vendor invoices; reconcile against plan

- Monitor campaign progress, flag risks and coordinate mitigation actions

- Support post-campaign analysis and reporting; capture learnings for future planning

- Maintain marketing asset repository and ensure brand compliance across all materials

- Collaborate with CLM, Insights and Coles 360 teams on cross-functional campaigns"

Qualification Any Graduation

📌 Campaign Management Specialist (Mumbai)
🏢 Accenture
📍 Mumbai