This responsibility covers identifying, filtering, and finalizing the right influencers for different campaigns.
Key Responsibilities:
- Create a Google Form for each campaign to collect influencer details.
- Circulate the form across relevant influencer communities and internal databases to gather responses.
- Scout influencers manually based on campaign requirements and brand fit.
- Reach out to potential influencers directly to check interest and availability.
- Maintain and regularly update the influencer database in Google Sheets
Skills You Will Develop:
- Talent scouting and evaluation skills.
- Understanding of influencer marketing across categories and niches. • Research and analytical thinking abilities.
- Database management and organizational skills.
- Ability to identify creator-brand fit and audience relevance.
2. Commercial Negotiation and Finalization
This involves closing influencers within the allocated budget while maintaining agency margins.
Key Responsibilities:
- Clearly communicate deliverables including type of content, number of posts, usage rights, exclusivity, and timelines.
- Negotiate commercials aligned with campaign budget and internal margin expectations.
- Confirm final rates and deliverables in written format.
- Update campaign tracker with finalized commercials and deliverables.
Skills You Will Develop:
- Negotiation and persuasion skills.
- Business communication and stakeholder management.
- Budgeting and commercial decision-making.
- Understanding of influencer pricing and market dynamics.
- Confidence in handling professional conversations independently.
3. Campaign Execution and Coordination
This stage ensures smooth execution once influencers are finalized.
Key Responsibilities:
- Call influencers to explain campaign requirements in detail before content creation begins.
- Share clear written briefs including key talking points, mandatory mentions, tagging instructions, and content guidelines.
- Follow up consistently to ensure draft submission within deadline.
- Organize drafts systematically and share them internally for brand approval.
- Communicate brand feedback clearly and ensure required revisions are completed properly.
- Track every stage of content progress in a centralized campaign sheet.
Skills You Will Develop:
- Project management and execution skills.
- Client servicing and stakeholder coordination.
- Time management and prioritization.
- Attention to detail and quality control.
- Ownership and accountability in managing end-to-end campaigns.
4. Content Approval and Posting Management
This ensures approved content goes live correctly and as per commitment.
Key Responsibilities:
- Inform influencers once content is approved.
- Ensure caption, tagging, and mandatory elements are correctly included before posting.
- Monitor live posts and record live links.
- Follow up for performance insights within the required timeline.
- Collect and compile insights for reporting.
Skills You Will Develop:
- Content evaluation and quality assessment skills.
- Understanding of social media best practices.
- Campaign monitoring and reporting abilities.
- Process management and execution discipline.
- Ability to manage multiple moving parts simultaneously.
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5. Follow-ups and Reporting
Key Responsibilities:
- Maintain regular follow-ups for drafts, revisions, posting, and insights. • Keep campaign tracker updated in real time.
• Escalate delays or issues immediately.
• Ensure all deliverables are completed before payment processing.
- Assist in preparing final performance report with accurate data.
• Revert influencers timely for any queries about payments, forms, campaign etc.
Skills You Will Develop:
• Professional communication and relationship management.
- Data tracking and reporting skills.
- Code is M
- Problem-solving and escalation management.
- Operational excellence and process efficiency.
- Ability to work under deadlines and manage high-volume campaigns.
REQUIRED SKILLS:
•Technical Skills:
• Strong knowledge of Instagram metrics
• Google Sheets and Google Forms proficiency
• Basic understanding of engagement rate and analytics
• Negotiation skills
Behavioral Traits:
• Highly organized
• Robust follow-up discipline
• Deadline-focused
• Problem-solving mindset
• Comfortable calling and talking with influencers