Role Overview

We are looking for a growth-oriented qualified who will be responsible for generating qualified investor leads, building scalable acquisition channels, improving conversion funnels, and helping grow Qode's assets under management.

The ideal candidate combines performance marketing, content distribution, CRM automation, analytics, and founder-led marketing to create a measurable and repeatable lead-generation engine.

This role reports directly to the Partners and will have a direct impact on the firm's growth trajectory.

Key Responsibilities

Demand Generation

• Generate a consistent pipeline of qualified HNI and UHNI investor leads.

• Build and optimize acquisition funnels across digital channels.

• Develop campaigns focused on investor acquisition and conversion.

• Improve lead quality and conversion rates across the funnel.

• Develop targeted acquisition strategies to engage affluent customers and premium client segments.

Performance Marketing

• Manage Meta, Google, LinkedIn and other digital acquisition channels.

• Optimize CPL, CAC, lead quality, and campaign ROI.

• Work with internal and external teams to scale acquisition efficiently.

• Build and manage landing pages, lead magnets, and campaign funnels.

• Design campaigns aimed at reaching HNI/UHNI audiences and high-value customer segments.

Content Distribution & Founder Branding

• Scale the personal brands of Qode's Partners across LinkedIn and other platforms.

• Drive growth of Qode's social media presence.

• Manage distribution of blogs, newsletters, videos, webinars, and podcasts.

• Coordinate with content, design, PR,



and video agencies.

• Develop content strategies that resonate with affluent investors and premium audiences.

CRM & Lifecycle Marketing

• Design and implement lead nurturing journeys.

• Build automated email, WhatsApp, and CRM workflows.

• Improve lead-to-meeting and meeting-to-investor conversion rates.

• Work closely with Investor Relations and Sales teams.

• Ensure a seamless and premium customer experience throughout the investor lifecycle.

Analytics & Reporting

Create dashboards tracking:

• Leads generated

• Cost per lead

• Cost per acquisition

• Lead source performance

• Conversion rates

• Pipeline metrics

• Marketing ROI

• Establish attribution and reporting frameworks.

Partnerships & Events

• Support webinar programs, podcasts, industry events, and strategic partnerships.

• Build acquisition programs with distributors, wealth managers, referral channels, luxury brands, premium lifestyle partners, and HNI-focused communities where relevant.

• Identify partnership opportunities that enhance access to HNI and UHNI audiences.

Ideal Candidate Profile

Experience

• 5–10 years of experience in:

Growth Marketing

Demand Generation

Product Marketing

Performance Marketing





Customer Acquisition

Brand Marketing

Premium Customer Acquisition

HNI/UHNI Client Engagement

Preferred Industry Background

• WealthTech

• FinTech

• Wealth Management

• PMS / AIF

• Investment Platforms

• High-ticket Financial Products

• Luxury Retail

• Luxury Hospitality

• Luxury Automotive

• Luxury Real Estate

• Premium Lifestyle Brands

• Private Banking

• Concierge Services

Must have: Candidates who have previously or are currently working with luxury brands and have experience engaging HNI/UHNI customers.

Skills

• Performance Marketing

• Demand Generation

• Lead Generation

• Marketing Analytics

• CRM & Marketing Automation

• Funnel Optimization

• Webinar Marketing

• LinkedIn Growth

• Content Distribution

• Conversion Optimization

• Google Analytics

• Meta Ads

• Google Ads

• Zoho CRM

• HubSpot

• HNI/UHNI Client Acquisition

• Premium Customer Relationship Management

• Strategic Partnerships

• Luxury Brand Marketing

Success Metrics

The candidate will be evaluated on:

• Qualified leads generated

• Cost per qualified lead

• Lead-to-meeting conversion

• Meeting-to-investor conversion

• Assets raised through marketing-led channels

• Growth of Qode and founder social presence

• Marketing ROI

• Pipeline contribution

• Growth in qualified HNI/UHNI acquisition channels

Compensation

Competitive fixed compensation along with performance-linked incentives tied to growth and business outcomes.

📌 Head of Marketing (Mumbai)
🏢 Careerfit.ai
📍 Mumbai