Role & responsibilities

Location: Mumbai (on-site)

Type: Full-time

About the Role

We're looking for a hands-on digital marketing executive who can own our content, design, lead generation, and campaign execution end-to-end. This is a generalist role for someone who can create compelling visual content while also planning and running marketing campaigns that drive measurable business results inquiries, bookings, and partnership leads.

Key Responsibilities

Campaign Management

- Plan, launch, and manage end-to-end marketing campaigns across digital and offline channels (social, email, print, on-ground activations)
- Set campaign objectives, timelines, and budgets in line with business goals (footfall, bookings, brand awareness)
- Coordinate with design, content, and sales teams to ensure consistent messaging and timely execution
- A/B test creatives, copy, and audiences to improve campaign performance
- Manage vendor and media partnerships for promotions, sponsorships, and collaborations
- Report on campaign performance and ROI, and recommend optimizations

Lead Generation

- Build and manage lead generation campaigns across social media, Google Ads, and email marketing
- Create landing pages, forms, and lead magnets (offers, downloadable content, contest entries) to capture inquiries
- Manage and nurture leads through CRM/WhatsApp/email funnels, working closely with the sales/tour operations team
- Track lead sources, conversion rates, and cost-per-lead to optimize campaign spend
- Identify and pursue new B2B lead channels travel trade, corporate/MICE, hotel concierge networks,



and online marketplaces
- Run retargeting and referral campaigns to convert website/social traffic into bookings

Content & Social Media

- Plan and execute a content calendar across Instagram, YouTube, Facebook, and LinkedIn
- Shoot, edit, and publish Reels and short-form video content that captures the studio experience, behind-the-scenes moments, and key attractions
- Write compelling captions, blog posts, and promotional copy aligned with brand voice
- Track trends and adapt content formats to maximise reach and engagement

Graphic Design

- Design visual assets for social media, brochures, signage, merchandise, and campaigns
- Maintain brand consistency across all visual touch-points
- Create presentation decks and marketing collateral for partnerships and pitches

Requirements

- 2–5 years of experience in a marketing, content, or growth role — agency or in-house
- Proven experience planning and executing marketing campaigns from concept to results
- Working knowledge of design tools (Canva, Adobe Photoshop/Illustrator) and video editing (CapCut, Premiere Pro, or similar)
- Hands-on experience running paid campaigns (Meta Ads, Google Ads) with a focus on lead generation
- Familiarity with CRM tools, WhatsApp Business, or email marketing platforms
- Excellent written and visual communication skills
- Comfortable working with performance metrics — CPL, conversion rate, ROI
- Ability to manage multiple projects independently in a rapid-paced environment
- Bonus: experience in tourism, hospitality, or entertainment marketing

📌 Digital Marketing Executive (Mumbai)
🏢 S J Studio And Entertainment
📍 Mumbai