Senior Manager Digital Marketing

About the Role:

We are seeking a commercially driven and technology-focused digital marketing leader to build and continuously enhance the organisation's digital marketing capabilities. Reporting to the Head of Marketing, this role is responsible for translating the overall marketing strategy into high-performing digital programmes, platforms, customer experiences and marketing technology solutions that generate measurable business outcomes.

Working closely with the Head of Marketing and business stakeholders, the role will lead digital marketing execution across websites, search, social media, CRM, marketing automation, analytics, AI and customer engagement platforms. The incumbent will also develop scalable digital processes, governance frameworks and technology capabilities that can be leveraged across multiple FGroup companies over time.

Role Purpose

Execute and optimise Company's digital marketing strategy by building scalable digital capabilities, platforms, technologies and processes that support business growth, strengthen customer engagement, improve marketing effectiveness and enable data-driven decision-making.

The role will lead the organisation's digital marketing operations, marketing technology ecosystem, digital analytics, AI adoption and customer experience optimisation while developing the internal digital marketing team and establishing best practices that can scale across the Group.

Key Responsibilities

Digital Marketing Execution:
Translate the overall marketing strategy into integrated digital marketing programmes.

- Develop and execute digital marketing plans supporting product launches, campaigns and business priorities.
- Manage digital campaign execution across owned, earned and paid channels.
- Optimise campaign performance through continuous testing and data-driven improvements.
- Ensure consistent execution across all digital customer touchpoints.

Digital Channels & Platforms





Own the execution, optimisation and governance of:

- Corporate websites
- SEO & SEM
- Performance marketing
- Organic and paid social media
- Email marketing
- CRM platforms
- Marketing automation
- Landing pages
- Customer portals
- Lead generation platforms

Ensure all digital platforms deliver measurable business performance and superior customer experiences.

Marketing Technology & Digital Transformation

Lead the implementation, optimisation and governance of the organisation's marketing technology ecosystem including:

- CRM
- Marketing Automation
- Customer Data Platforms
- Analytics Platforms
- AI-enabled marketing solutions
- Lead management systems
- Digital collaboration tools

Continuously evaluate emerging technologies that improve productivity, customer engagement and marketing effectiveness.

Digital Analytics & Performance

- Develop digital dashboards and executive reporting.
- Build attribution models and campaign measurement frameworks.
- Monitor digital KPIs and recommend optimisation opportunities.
- Analyse customer behaviour and engagement across digital channels.
- Drive data-informed decision-making across marketing activities.

Customer Experience Optimisation

- Improve digital customer journeys across all online touchpoints.
- Enhance website usability and conversion performance.
- Improve lead nurturing and customer engagement through automation.
- Support customer retention initiatives through personalised digital experiences.
- AI & Marketing Innovation

Champion the adoption of AI and emerging technologies including:





- AI-assisted content creation
- Marketing automation
- Personalisation
- Predictive analytics
- Conversational AI
- Workflow automation

Identify opportunities to improve efficiency and marketing performance through digital innovation.

Team Leadership & Capability Building

- Lead and mentor the digital marketing team.
- Build digital capabilities across marketing functions.
- Develop digital governance standards and best practices.
- Manage relationships with digital agencies, technology vendors and implementation partners.
- Foster a culture of experimentation, continuous learning and innovation.
- Cross-functional Collaboration

Partner closely with:

CGO

Group Head – Brand Marketing

Head of Marketing

Sales Head

Aftermarket Head

Corporate Communications

HCM

IT

External Agencies

Provide digital expertise to support integrated marketing initiatives while ensuring alignment with the overall marketing strategy.

Required Experience

- 10–15 years of experience in digital marketing, marketing technology or digital transformation.
- Solid experience executing integrated digital marketing programmes.
- Expertise across websites, SEO/SEM, CRM, marketing automation, analytics and performance marketing.
- Experience implementing and managing MarTech platforms.
- Experience in B2B environments; industrial, manufacturing, engineering, infrastructure or capital equipment sectors preferred.
- Proven ability to manage cross-functional digital initiatives and external partners.

Preferred Technical Expertise

- Digital Marketing
- Marketing Technology (MarTech)
- CRM
- Marketing Automation
- SEO & SEM
- Performance Marketing
- Google Analytics 4
- Digital Analytics
- Customer Journey Optimisation
- Conversion Rate Optimisation
- AI in Marketing
- Marketing Dashboards
- Business Intelligence
- Website Management
- Social Media Platforms

📌 Senior Manager -Digital Marketing (Greater Noida)
🏢 CAREER SOLUTIONS
📍 Greater Noida