Manager Inside Sales

Company: Veda Academy Location: Noida, Sector 125 Work Mode: Onsite Industry: EdTech

About the Role

Veda Academy is looking for an experienced and result-oriented Inside Sales Leader who can take complete ownership of the sales function.

This is not just a team-management role. The selected candidate will be responsible for building and executing the complete sales strategy, managing the entire lead-to-enrolment funnel, achieving monthly revenue targets, improving conversion rates and developing a high-performing sales team.

The ideal candidate should have strong experience in EdTech inside sales and should be comfortable taking direct accountability for revenue.

Key Responsibilities

Sales Strategy and Revenue Ownership

- Own the complete sales funnel from lead allocation to student enrolment.
- Develop and execute monthly, quarterly and annual sales strategies.
- Take complete ownership of revenue targets and sales performance.
- Create category-wise and counsellor-wise sales targets.
- Identify opportunities to improve lead conversion, average order value and revenue.
- Work closely with the marketing team to align campaigns with sales requirements.

Funnel and Lead Management

- Monitor every stage of the sales funnel, including lead assignment, first contact, follow-ups, counselling, demo classes, payment and enrolment.
- Define lead follow-up processes and ensure timely action on every lead.
- Improve lead-to-demo, demo-to-sale and overall lead-to-enrolment conversion rates.
- Analyse lead quality across campaigns, courses, geographies and marketing channels.
- Ensure proper lead segmentation, prioritisation and remarketing.
- Minimise lead leakage and improve the utilisation of existing leads.

Team Leadership

- Hire, train,



manage and mentor Business Development Executives and Academic Counsellors.
- Set daily, weekly and monthly targets for the sales team.
- Conduct daily sales reviews, call audits, pipeline reviews and performance discussions.
- Coach team members on counselling, objection handling, follow-ups and closing.
- Develop scripts, sales pitches, WhatsApp templates and follow-up frameworks.
- Build a performance-driven culture with clear accountability.
- Create performance improvement plans for underperforming team members.

Sales Operations and CRM

- Ensure complete and accurate usage of the CRM by the sales team.
- Define lead stages, follow-up workflows, call dispositions and sales processes.
- Maintain accurate sales forecasts and revenue projections.

- Build dashboards for management reporting.
- Track team productivity, call performance, follow-ups, conversions and revenue.
- Coordinate with the product, marketing, finance and academic teams for smooth student onboarding.

Process and Automation

- Build standard operating procedures for the entire inside sales function.
- Implement automated lead distribution, reminders, follow-up sequences and remarketing workflows.
- Improve sales productivity through CRM, calling tools, WhatsApp automation and reporting systems.
- Continuously test new sales pitches, offers, demo strategies and conversion processes.




- Develop a scalable sales system that can support Veda Academys growth across multiple exam categories.

Key Performance Indicators

The candidate will be evaluated on:

- Monthly revenue achieved
- Percentage of sales target achieved
- Lead-to-enrolment conversion rate
- Connected lead-to-enrolment conversion rate
- Demo class booking and conversion rate
- Follow-up completion rate
- Revenue per sales executive
- Average order value
- Sales cycle duration
- Lead response time
- Team productivity and target achievement
- CRM compliance and forecast accuracy
- Refund and cancellation rate

Candidate Requirements

- 58 years of experience in inside sales, preferably in the EdTech industry.
- Minimum 23 years of experience managing an inside sales team.
- Proven track record of achieving significant monthly revenue targets.
- Strong understanding of lead management, counselling, follow-ups and sales closures.
- Experience working with CRM platforms and sales automation tools.
- Robust analytical, forecasting and reporting capabilities.
- Excellent communication, negotiation and leadership skills.
- Ability to work in a fast-paced, target-driven environment.
- Experience selling online courses, test preparation programmes or educational products will be preferred.
- Experience managing sales for Tier 2, Tier 3 and Tier 4 audiences will be an advantage.

What We Are Looking For

We are looking for a sales leader who:

- Takes complete ownership instead of waiting for instructions.
- Can convert strategy into daily execution.
- Is comfortable being directly accountable for revenue.
- Can build, train and scale a high-performing sales team.
- Makes decisions based on funnel data and customer insights.

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