Senior Manager Franchise Partner Channels Marketing

Role Purpose

To strengthen and evolve the marketingsupport model for StudyIns franchise and partner network, ensuring consistent,high-quality, and brand-aligned execution across markets.

This role focuses on improving howfranchise and partner marketing operates through structured planning, clearprocesses, and scalable ways of working, while supporting campaign delivery andcontributing to overall B2B growth objectives. The objective is to ensurealignment between marketing initiatives and franchise/partner sales priorities,with a focus on supporting commercial outcomes and partner/franchise growth. Key Responsibilities

1. Partner Franchise Marketing Planning

Support the development ofmarketing plans for the franchise and partner network, and ensure effectiveexecution through a combination of partner management and franchise enablement,aligned to B2B priorities.

Identify and recommendopportunities to improve campaign effectiveness, franchise adoption, partnerengagement, and market reach

Move the function from reactivesupport towards more proactive campaign planning

2. Unified Marketing Execution

Manage delivery of marketingacross both franchise offices and referral partners under a single operatingmodel

Ensure all campaigns, assets, andcommunications are delivered with a consistent brand voice and positioning,reducing fragmentation across markets

3. Campaign Planning Execution

Plan and execute campaigns acrossfranchise offices and partner markets (including university promotions, fairs,and destination campaigns)

Work with central teams (brand,digital, content, performance) to deliver integrated campaigns

Ensure campaigns are executedconsistently across markets while allowing for necessary local adaptations

Ensure campaigns are aligned todefined objectives (engagement, conversions, and campaign outcomes)

4. Stakeholder Management Alignment

Act as the central marketing leadfor day-to-day franchise and partner marketing delivery

Work closely with:

Franchise Partner Salesteams

Central Marketing teams

Regional/Country teams

Ensure alignment on priorities,timelines, and execution plans

Establish clear ways of working,including SLAs and planning cycles, to improve efficiency and clarity.

Support prioritisation of requestsand initiatives based on business impact

5.



Performance Tracking Optimisation

Track performance of marketinginitiatives across franchise offices and partner markets using key metrics

Identify areas for improvement incampaign effectiveness, engagement, and lead quality

Share actionable recommendationsto improve outcomes across markets

Work with relevant teams toimplement improvements and enhance campaign performance over time

6. Process Operating Model Development

Define and implement structuredmarketing processes for franchise offices and partner teams

Establish clear workflows for:

Campaign planning and rollout

Marketing request management

Asset development and approvals

Communication and coordinationacross franchise and partner teams

Introduce standardised ways ofworking to improve speed, consistency, and visibility

Continuously identify gaps andimprove processes to reduce ad hoc and fragmented execution

7. Toolkit Capability Building

Build and maintain centralisedmarketing toolkits, templates, and campaign frameworks

Enable franchise and partner teamsto execute effectively with reduced dependency on central teams

Drive adoption of structuredmarketing practices across markets

Translate processes intoeasy-to-use toolkits and frameworks for franchise and partner teams

8. Brand Governance Quality Control

Ensure all franchise and partnermarketing aligns with StudyIn brand guidelines

Conduct periodic audits toidentify inconsistencies or risks

Drive improvements in executionquality and brand compliance

9. Events Partner Enablement

Support marketing enablement forevents conducted by franchise offices and partner teams (including fairs,workshops, and university-led initiatives)

Ensure consistency in branding,messaging, and overall experience across all franchise- and partner-led events

Coordinate with internal teams toensure timely delivery of marketing support for event-related initiatives

10. Franchise Growth Support





Support onboarding of newfranchisees from a marketing standpoint

Contribute to strengthening thefranchise marketing model

Support initiatives to improvepartner and franchise engagement and long-term value

11. Team Management

Manage and support the MarketingCoordinator (Franchise Partner Marketing)

Ensure clear allocation ofresponsibilities and high-quality delivery across tasks

Provide guidance and feedback toimprove execution standards and consistency

Foster a structured and responsiveapproach to partner and franchise marketing support

Skills Capabilities

Strong understanding of partnerand franchise marketing models

Experience in planning andexecuting multi-channel marketing campaigns

Ability to bring structure andclarity to ambiguous and fast-moving environments

Strong stakeholder management andability to work across cross-functional teams

Ability to prioritise effectivelyin a quick-paced, multi-stakeholder environment

Commercial mindset with focus onimproving campaign effectiveness and lead outcomes

Strong attention to brand,messaging, and communication quality

Highly organised, proactive, andexecution-focused

Experience

58 years of marketing experience

Experience in:

Partner or franchise marketingenvironments, or

Multi-market B2B environments

Experience in franchise orpartner-led business models preferred; exposure to the education or studyabroad sector is an advantage

Tools Systems

Strong understanding of brandsystems, CRM platforms (e.g., HubSpot), CMS platforms, and creative workflows

Ability to work with and refinemarketing content, including campaign messaging, collateral, emailcommunications, and creative/email templates

Familiarity with Google Analyticsand campaign tracking

Familiarity with project/workflowmanagement tools (e.g., Jira, Asana, Monday.com or similar)

Strong working knowledge of Excel/ Google Sheets for campaign tracking and coordination

Proficiency in presentation tools(PowerPoint / Google Slides)

Basic understanding of performancemarketing and SEO principles (beneficial but not core to th e role)

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Senior Manager, Franchises & Partner Channels Marketing (Noida)
🏢 SI-UK
📍 Noida