Key Responsibilities

Content Strategy & Campaign Creation

1. Collaborate with the Digital Marketing Manager to develop and execute a quarterly content campaign calendar.
2. Present strategic content concepts aligned with company goals, including eBooks, fact sheets, case studies, blogs, infographics, video content, and more.

Audience Research

1. Conduct in-depth research and interviews to develop a robust understanding of target audiences.
2. Identify relevant topics that enhance engagement and reach.

Copywriting & Content Development

1. Write, edit, and publish high-quality content that reflects brand voice 1.
2. Apply SEO best practices to improve keyword rankings and visibility.
3. Coordinate with marketing teams for content distribution across channels.

Email Marketing

1. Implement email marketing strategies and lead nurturing best practices.
2. Execute email campaigns as needed.

Marketing Metrics & Performance Analysis

1.



Analyze campaign performance using predefined and self-determined KPIs.
2. Optimize strategies based on insights and data.

Vendor Coordination

1. Manage relationships with marketing service vendors.
2. Provide creative direction and feedback to ensure quality outputs.

Team & Cross-functional Initiatives

1. Support ad-hoc marketing initiatives such as proofreading, internal communications, and event collaboration.

Work closely with cross-functional teams to ensure alignment and execution

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Campaign or Content Strategist (Noida)
🏢 The Higher Pitch
📍 Noida