A fast-growing Digital Marketing and IT Solutions company dedicated to helping businesses scale through innovative technology and performance-driven marketing strategies. We provide comprehensive services including SEO, Google Ads, Meta Ads, Website Design & Development, Mobile App Development, Branding, CRM Solutions, Software Development, and Performance Marketing to clients across India and international markets.

We are seeking an experienced and highly motivated Business Development Executive (Appointment Setter) to join our growing sales team. The ideal candidate should have a proven track record in lead generation, outbound sales, and appointment setting, with the ability to engage decision-makers and create qualified business opportunities.

Position

Business Development Executive (Appointment Setter)

Experience: Minimum 3 Years

Employment Type: Full-Time

Location: Greater Noida West (On-site)

Job Summary

As a Business Development Executive (Appointment Setter), you will be responsible for generating qualified business opportunities by identifying prospective clients, conducting outbound outreach, qualifying leads, and scheduling appointments for the sales team. You will represent the company professionally while building relationships with business owners, executives, and decision-makers across multiple industries.

The ideal candidate is confident, target-driven, and possesses exceptional communication and relationship-building skills.

Key Responsibilities

- Generate new business opportunities through cold calling, email outreach, LinkedIn, WhatsApp, networking, and other prospecting channels.




- Research and identify potential clients across various industries and international markets.
- Qualify leads by understanding their business objectives, challenges, and marketing requirements.
- Schedule high-quality appointments and discovery meetings for the Business Development Manager and Sales Consultants.
- Maintain and update lead information, sales activities, and follow-ups in the CRM system.
- Conduct timely follow-ups to nurture prospects and improve appointment conversion rates.
- Collaborate with the marketing team to optimize lead generation campaigns and outreach strategies.
- Build and maintain long-term relationships with prospective clients.
- Consistently achieve daily, weekly, and monthly appointment-setting and lead generation targets.
- Stay informed about industry trends, competitor offerings, and our services to confidently communicate value propositions.
- Prepare regular reports on lead generation performance, appointment metrics, and sales pipeline activities.

Required Skills & Competencies

- Minimum 3 years of proven experience in Business Development, Appointment Setting, Inside Sales, Lead Generation, or B2B Sales.
- Excellent verbal and written communication skills in English and Hindi.
- Strong cold calling, prospecting, and objection-handling skills.
- Ability to communicate effectively with business owners, CXOs,



and senior decision-makers.
- Strong negotiation, persuasion, and relationship management abilities.
- Target-oriented mindset with a demonstrated ability to meet or exceed sales KPIs.
- Experience using CRM platforms and sales automation tools.
- Good understanding of Digital Marketing, IT Services, SaaS, or Technology Solutions.
- Strong organizational, analytical, and time-management skills.
- Self-motivated with the ability to work independently and collaboratively.

Qualifications

- Bachelor's degree in Business Administration, Marketing, Management, or a related field.
- Minimum 3 years of relevant experience in Business Development, Appointment Setting, Lead Generation, or Inside Sales.
- Experience in a Digital Marketing Agency, IT Services Company, Software Company, or Technology Consulting firm will be highly preferred.
- Key Performance Indicators (KPIs)
- Qualified leads generated per month.
- Appointments scheduled and attended.
- Outbound calls and outreach activities completed.
- Lead-to-appointment conversion rate.
- CRM data accuracy and follow-up consistency.
- Contribution to the company's sales pipeline and revenue goals.

What We Offer

- Competitive salary with attractive performance-based incentives.
- Career advancement opportunities in a rapidly growing organization.
- Exposure to national and international clients across multiple industries.
- Continuous learning, sales training, and professional development.
- Collaborative, performance-driven, and supportive work culture.
- Opportunity to work with cutting-edge digital marketing and technology solutions.

📌 Business Development Executive (Greater Noida)
🏢 Growth Nest Advisors
📍 Greater Noida