Core Roles and Responsibilities

- Own the website and marketing technology stack – website integrations, marketing automation, intent data platforms, WhatsApp, social media analytics.
- Setup tracking, tagging, and data flows to support reporting, attribution, and decision-making. Create and analyze data reports to provide inputs on demand generation strategies to business marketing leads.
- Liaise with external agencies to manage and scale SEO content plans, hit performance KPIs.
- Be the internal subject-matter expert on marketing technology and digital measurement best practices.

Desired Skillset:

- At least 3 years of experience in marketing operations or marketing technology roles for B2B SaaS / IT services organizations.




- Hands-on expertise with Google Analytics/ Google Tag Manager and mainstream marketing automation platforms (Pardot preferred).
- Robust analytical skills with the ability to interpret data, identify trends, and communicate insights clearly to stakeholders. Comfort working across marketing, data, and technology teams in a fast-paced environment.

Nice to Have

- Experience with attribution models and demand generation analytics.
- Prior experience working with specialized or full-stack marketing agencies.

📌 Marketing Automation Specialist (Delhi)
🏢 Esri India
📍 Delhi