Creative Director D2C (Appliances Brand)

Location: Bawana, Delhi
Company: Longway India

About Longway India

Longway India is a fast-growing appliances brand with a strong presence across India. In just 9 years, the brand has reached over 4 billion households, building trust through quality, innovation, and design.

We are now evolving into a premium, design-led brand—and we’re looking for a Creative Director who can define, lead, and scale the visual and communication identity of Longway across every touchpoint.

Role Overview

We are looking for a Creative Director with strong D2C and brand management experience who doesn’t just execute, but leads thinking.

This role is about owning the brand visually and creatively end-to-end—from campaigns and content to packaging and retail presence. You will define how Longway looks, feels, and communicates, ensuring a consistent, premium, and high-impact identity across all platforms.

Key Responsibilities

1. Brand Vision & Creative Leadership

- Define and evolve Longway’s overall creative vision and brand identity
- Ensure consistency across all touchpoints—digital, offline, retail, and packaging
- Build a premium, up-to-date, and differentiated brand language

2. Campaign & Communication Strategy

- Lead concept development for marketing campaigns, product launches, and brand films
- Oversee storytelling across ads, social media, website, and marketplaces
- Ensure creatives are not just beautiful—but drive attention, recall, and conversion

3. Team Management & Direction

- Lead and mentor a team of designers, editors, and external agencies
- Review and approve all creative outputs




- Set quality benchmarks and ensure high creative standards across the board

4. D2C & Performance-Driven Creativity

- Collaborate with the marketing team to create high-converting creatives
- Bring a strong understanding of consumer psychology, funnels, and performance marketing
- Balance branding with ROI-driven design thinking

5. Packaging & Product Experience

- Oversee packaging design strategy to ensure strong shelf impact and premium perception
- Align product design language with overall brand identity

6. Innovation & Trend Leadership

- Stay ahead of design trends, D2C brands, and global creative benchmarks
- Continuously bring fresh, disruptive, and out-of-the-box ideas

What We’re Looking For

- Strong experience in D2C brands and creative leadership roles
- Proven ability to build and scale brand identity
- Deep understanding of premium aesthetics (minimal, clean, high-impact)
- Experience in handling campaigns, branding, and packaging
- Strong leadership and team management skills
- Understanding of consumer behaviour, attention design, and storytelling
- Experience in the appliances/consumer durable industry is a plus

Tools & Skills

- Adobe Creative Suite (Photoshop, Illustrator, After Effects)
- Strong understanding of branding, typography, and colour psychology
- Experience with motion, video, and digital-first content
- Strategic thinking + creative execution balance

Why Join Longway?

- Prospect to build a premium Indian brand from the ground up
- High ownership—you won’t just manage creatives, you’ll shape the brand
- Work closely with leadership on brand direction
- Fast-paced environment with real impact

Apply Now

Send your CV & portfolio to:
[email protected]
[email protected]

📌 Creative Director (Appliances Brand) (New Delhi)
🏢 Onetail Brands Technologies
📍 New Delhi