Job Description : Campaign Manager - SFMC

Responsible for planning, execution, automation and optimization of customer communication

across email and mobile push notification channels. The role will leverage Salesforce Marketing

Cloud capabilities to deliver personalized, timely and engaging customer experiences that drive

acquisition, engagement, retention and revenue growth.

Key Responsibilities - To apply please call/whatsapp on (phone hidden)

Campaign Execution & Deployment

Build, test, schedule and deploy email and push notification campaigns using SFMC.

Execute promotional, transactional, lifecycle, loyalty and customer engagement campaigns.

Manage campaign calendars and ensure timely delivery of communications.

Coordinate with Marketing, CRM, Product, Creative and Operations teams to execute

campaigns accurately.

Manage and execute marketing campaigns within a multi-brand Salesforce Marketing Cloud

(SFMC) environment, ensuring proper brand hierarchy, data segregation, and governance

under a single enterprise instance.

Customer Journey Management - To apply please call/whatsapp on (phone hidden)

Design and manage automated customer journeys using Journey Builder.

Implement multi-channel customer journeys incorporating email, push notifications, SMS,

and other digital touchpoints.

Monitor customer journey performance and recommend enhancements to improve

engagement and conversions.

Support customer lifecycle programs including onboarding, engagement, retention, win-

back, and loyalty campaigns.

Push Notification Management - To apply please call/whatsapp on (phone hidden)

Create, configure, and deploy mobile push notification campaigns.

Manage audience segmentation, personalization, frequency controls, and delivery

schedules.

Optimize push notification performance through A/B testing and behavioural targeting.





Ensure alignment of push communications with broader customer engagement strategies.

Email Marketing Operations - To apply please call/whatsapp on (phone hidden)

Develop and maintain responsive email templates and dynamic content blocks.

Configure personalization and dynamic content using subscriber attributes and behavioural

data.

Conduct thorough QA testing to ensure content accuracy, link validation, rendering

consistency, and personalization functionality.

Monitor deliverability and engagement metrics and implement optimization strategies.

Data Segmentation & Audience Management - To apply please call/whatsapp on (phone hidden)

Build and maintain customer segments using Data Extensions, Contact Builder, and SQL

queries.

Ensure data accuracy, subscriber management, suppression handling, and compliance with

applicable privacy regulations.

Collaborate with CRM and Analytics teams to improve targeting strategies and customer

engagement.

Automation & Technical Operations

Build and manage automated workflows using Automation Studio.

Support triggered communications and event-based marketing programs.

Utilize AMP script, SQL, and SFMC functionalities to improve personalization and campaign

effectiveness.

Troubleshoot campaign, journey, and automation issues.

Reporting & Performance Optimization - To apply please call/whatsapp on (phone hidden)

Track and report key campaign metrics including:

- Delivery Rate
- Open Rate
- Click-Through Rate (CTR)
- Conversion Rate
- Push Open Rate




- Engagement Rate
- Retention Metrics
- Conduct A/B testing and performance analysis.
- Provide actionable insights and recommendations to improve campaign effectiveness.
- Create dashboards and regular performance reports for stakeholders.

Compliance & Governance - To apply please call/whatsapp on (phone hidden)

Ensure strict audience segmentation and communication controls to prevent cross-brand

messaging, maintaining brand integrity and compliance with customer communication

preferences.

Ensure all communications comply with brand standards, customer communication policies,

and applicable data privacy regulations.

Maintain campaign documentation, deployment records, and audit trails.

Follow established QA and approval processes.

Qualifications - To apply please call/whatsapp on (phone hidden)

Bachelors degree in marketing, Business, Information Technology, Communications, or a

related field.

5 - 6 years of experience in email marketing, CRM marketing, or marketing automation.

Hands-on experience with Salesforce Marketing Cloud.

Strong expertise in: - To apply please call/whatsapp on (phone hidden)

- Email Studio
- Journey Builder
- Automation Studio
- Content Builder
- Contact Builder
- Mobile Studio (Push Notifications)

Experience managing customer journeys and automated campaigns.

Understanding of email deliverability and mobile engagement best practices.

Robust analytical and reporting skills.

Salesforce Marketing Cloud Email Specialist Certification.

Salesforce Marketing Cloud Administrator or Consultant Certification.

Working knowledge of AMP script, SQL, HTML, and CSS.

Experience with customer loyalty, membership, hospitality, retail, or subscription-based

marketing programs.

Familiarity with CRM platforms and customer data platforms (CDPs).

📌 Campaign Manager - SFMC | Salary -20 lacs | Delhi (New Delhi)
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📍 New Delhi