Job Title: Social Media Manager

Company: Delco Shoes

Location: Kirti Nagar - Industrial Area, New Delhi - 110015

Reports To: Senior Management

Experience Required: 2+ years managing a brand's social presence

Compensation: 30,000/month + performance bonus

About the Company:

Delco Shoes was founded in Delhi in 1958 on a single idea: one store where every person finds their perfect pair. No compromises. No settling. Just the right footwear, for the right moment, for every person who walked through the door.

65+ years later, that idea is still the mission. What's changed is the scale.

Delco is now a multi-brand footwear retailer with 10+ stores across North India, bringing together brands like Crocs, Skechers, Birkenstock, and more comfort, athleisure and lifestyle, all under one roof.

We're also live online at delcoshoes.com, growing into new markets and building a brand identity that speaks to the new generation of shoppers without losing what made the earlier generation stay.

What this role actually is:

Delco has a story most brands dont — 65+ years, three generations, real Delhi roots — and now it's finally getting told online.

You'll be the person who makes sure that story never runs out of ideas. Every trend, every reel format, every "wait, we should film this" moment — you catch it, you shoot it, you push it out. This is a content-first, ideas-everyday role for someone who genuinely loves being plugged into what's happening on Instagram right now, not last month.

What you'll do:

- Stay on top of trends, formats, and sounds — bring fresh reel and content ideas daily, not just when asked
- Shoot content on the ground — in the office, across our stores, wherever the story is
- Travel to stores regularly to capture real, in-the-moment footage
- Spot opportunities for content everywhere — a new stock drop,



a customer moment, a team moment, a random Tuesday that turns into a great reel
- Bring energy and ideas to the whole team — you'll be the person getting colleagues in front of the camera, pitching concepts, making people excited to be part of the content instead of camera-shy about it
- Keep a constant pulse on what's working on our Instagram and bring that learning into the next idea

What we're looking for:

- 1+ years managing a brand's social media presence — you understand what makes content actually perform, not just look nice
- Genuinely plugged into trends — you're the person who sends reels to friends saying "we should do something like this"
- Comfortable being on camera and even more comfortable getting other people on camera
- High energy, persuasive and not shy about pitching ideas or asking people to participate
- Organised enough to keep ideas and content flowing daily — this is a high-output role
- Based in Delhi-NCR, comfortable traveling to stores regularly for shoots

What you get:

- Real ownership of Delco's content and creative direction, day to day
- A brand with an actual story to tell - not starting from zero
- Access to leadership, stores and the full Delco team as your content playground
- A growing, multi-brand retail environment stepping into its digital era
- 30,000/month + performance bonus
- A real seat at the table, and a real path forward — we're not hiring someone to fill a role, we're bringing someone into the team who we want to see grow into Senior Management. If you're valuable, we will notice, and we will move you forward. This is a place to build a career, not just hold a job.

We're not just looking for a hire. We're looking for someone to join the team — someone who works well with people, brings energy to the room and wants to grow alongside a company that's growing itself.

📌 Social Media Manager (New Delhi)
🏢 Delco Shoes
📍 New Delhi