- Retailer onboarding & activation across assigned Delhi areas (GT / MT outlets)
- Prepare and execute area-wise distribution plan and beat schedule for Delhi
- Daily order capture, follow-ups, and coordination with depot/warehouse for fulfilment
- Maintain pricing and discount discipline as per company price list no unauthorised discounting
- Coordinate with Finance/Credit Control on retailer credit limits and overdue collections
- Own route & beat optimization to maximise call efficiency and coverage in Delhi
- Update CRM records daily — visits, orders, retailer feedback, and recent leads (NBD in/out)
- Maintain and update SCOT Sheet for the assigned territory
- Drive retailer education on Saifco brand positioning and handle product objections
- Track and report MeCA / MeCAP metrics and area-wise performance to Area Sales Manager
- Support WhatsApp DRIP marketing follow-through with retailers (push-to-pull conversion)
- Conduct competitor and market intelligence gathering within Delhi territory
- Ensure retailer scorecards are maintained and shared as per review cadence