Role & responsibilities

Sr. Sales & Marketing Executive B2B Sales (ISO Certification | Offline Marketing)

Key Responsibilities

Lead Management (Inbound)

- Own all incoming leads from website, email, phone, campaigns, portals, referrals, and walk-ins.
- Respond within defined TAT zero unattended leads.
- Qualify and classify leads (hot / warm / cold) and follow up until converted or formally closed.
- Maintain accurate, live records in the CRM.

Client Outreach & New Business Generation

- Proactively reach out to new prospects through calls, emails, professional networking, and in-person meetings.
- Re-engage old connections built through exhibitions, trade fairs, conferences, and industry events, and convert them into live opportunities.
- Build referral networks through clients, consultants, auditors, industry associations, and channel partners.
- Upsell and cross-sell additional standards, surveillance, training, and compliance services to existing clients.

Sales Conversion & Closure

- Meet clients and prospects (in person and virtually), understand requirements, and drive enquiries to closure.
- Prepare proposals and quotations in line with pricing policy; negotiate professionally while protecting margins.
- Ensure every lead reaches a definitive outcome converted, or closed with a documented reason.
- Coordinate with operations, technical, and accounts for smooth client onboarding.
- Own and continuously improve the lead-to-closure conversion ratio.

Client Relationship, Feedback & Testimonials

- Build long-term client relationships that generate repeat business, renewals, and referrals.
- Stay engaged through the certification lifecycle surveillance, recertification, scope extension.
- Systematically collect client feedback, testimonials, video bytes, and case-study material, and route them to the marketing team.
- Act as the client's voice internally escalate service issues for corrective action.





Offline Marketing & Brand-Building

- Participate actively in exhibitions, trade fairs, seminars, conferences, and industry association events.
- Represent SIS at certification ceremonies and client-facing engagements.
- Manage booth presence, collateral, and post-event lead capture all event contacts logged in CRM.
- Build relationships with industry bodies, chambers of commerce, and consultants.

Strategy, Ideas & Team Contribution

- Contribute to sales and marketing planning; propose new lead-generation ideas, campaigns, and sector-focused drives.
- Develop strategies to generate more leads and build greater trust in SIS within the industry.
- Share competitor intelligence (pricing, positioning, service gaps).
- Provide structured inputs to the digital marketing team.

Reporting & Compliance

- Maintain a live pipeline; submit daily / weekly / monthly MIS.
- Track performance against target; flag shortfalls with a corrective action plan.
- Adhere to pricing, discounting, and approval policies at all times.

Preferred candidate profile

Must Have

- 2–6 years of B2B sales experience with a demonstrated record of closing deals and meeting revenue targets.
- Graduate in any discipline (MBA/PGDM in Marketing preferred).
- Solid verbal and written English — confident on calls, in client meetings, and at industry forums.
- Working knowledge of CRM / lead-tracking systems and MS Office / Google Workspace.
- Willingness to travel domestically and internationally for client visits, exhibitions, and ceremonies.

Preferred

- Experience in certification, testing, inspection, training, or compliance consulting.
- Awareness of ISO standards and the certification lifecycle (audit stages, accreditation, surveillance, recertification).
- Existing network among consultants, industry associations, chambers of commerce, or SME manufacturing / IT clusters.
- Experience representing an organization at exhibitions and trade fairs.

📌 Sales And Marketing Specialist (Gurugram)
🏢 Sis Certification
📍 Gurugram