Role: Social Media Manager, Community

Location: Gurgaon/Mumbai

About Us:

VML, a WPP company, is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R; two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique chance to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices powered by deep data and technology experience.

For more information, visit www.vml.com

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R; and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Roles & Responsibilities:

We are seeking a sharp and culturally-tuned Community Manager to own the voice of a leading luxury automotive brand in social. You'll be on the front line of social engagement; managing conversations, building community, and ensuring the brand shows up in ways that are authentic, timely, and genuinely engaging.

This isn't just about replying to comments. You'll be identifying opportunities for the brand to join conversations, spotting emerging sentiment, surfacing community insights that inform content and strategy, and crafting responses that make audiences feel heard. You'll know when to be witty, when to be helpful, and when to escalate.

If you're passionate about the art of social conversation, have a knack for writing in a brand's voice, and love being in the comments section; we want to hear from you!





The VML Social team is growing, and this opportunity is primed for someone that's looking to deliver best in class community management, whilst learning and upskilling themselves with a team of specialists.

- Community Engagement: Manage day-to-day community engagement across social platforms; responding to comments, DMs, and mentions in the brand's voice with speed and quality. Handle both proactive and reactive engagement.
- Brand Voice: Embody the brand's social voice and tone across all interactions, adapting to different platforms and contexts while maintaining consistency and authenticity.
- Social Listening & Insights: Monitor brand mentions, sentiment, and relevant conversations. Surface insights from the community that inform content, strategy, and client recommendations.
- Escalation & Risk Management: Identify and escalate potential issues, negative sentiment, or crisis situations according to established protocols. Exercise sound judgement on when and how to respond.
- Proactive Engagement: Identify opportunities for the brand to join trending conversations, engage with relevant communities, or respond to cultural moments in an authentic way.
- Reporting: Contribute to community performance reporting; tracking engagement metrics, sentiment trends, and notable interactions. Begin to surface observations and recommendations.
- Collaboration:



Work closely with content creators, social strategists, and the wider social team to ensure community activity is aligned with the content calendar and broader social strategy.

Skills and Compentencies:

- Have a strong understanding of social platforms and how communities behave differently across them.
- Be an excellent writer with the ability to adapt tone and voice to match a brand across different contexts.
- Be culturally aware; tuned into what's happening online and able to spot opportunities and risks quickly.
- Be organised and able to manage high-volume engagement without sacrificing quality.
- Be a team-oriented team player who understands how community management fits into the wider social picture.
- Be a clear communicator who keeps colleagues and clients informed on a timely basis.
- Be proactive, anticipating opportunities and challenges before they escalate.
- Hold themselves to a high standard of work quality and follow through on commitments.
- Experience in a community management or social media engagement role, ideally within an agency environment.
- Proven ability to write compelling, on-brand social copy across multiple platforms.
- A solid understanding of social listening tools and community management platforms (e.g. Sprinklr, Brandwatch, or similar).
- Positive communication and interpersonal skills, with some client-facing experience.
- Experience managing community engagement for well-known brands.
- Understanding of social media crisis/issue management protocols.
- [Experience of working on [specific sector] clients is beneficial although not essential.]
- A degree of some sort will help us understand your background and point of view.

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