Performance Marketing & PPC Specialist (eCommerce & Quick Commerce)

- Develop and manage performance marketing strategies for eCommerce and Quick Commerce channels.
- Drive customer acquisition, revenue growth, and customer retention through data-driven marketing campaigns.
- Monitor campaign performance and continuously optimize based on KPIs such as ROAS, CAC, CPA, CTR, CPC, Conversion Rate, and Revenue.
- Conduct audience segmentation, retargeting, keyword research, competitor analysis, and A/B testing to improve campaign effectiveness.
- Plan, execute, and optimize paid marketing campaigns across Meta Ads, Google Ads, Amazon Ads, and other relevant advertising platforms.
- Implement Conversion Rate Optimization (CRO) strategies to enhance user experience and maximize conversions.
- Collaborate with the Creative, Brand, Content, and eCommerce teams to develop high-performing ad creatives and landing pages.




- Analyze campaign data using tools such as Google Analytics (GA4), Google Tag Manager (GTM), Meta Business Suite, and advertising dashboards.

Solid expertise in:

- E-commerce and Quick Commerce

Preferred:

- Meta Ads (Facebook & Instagram)
- Google Ads (Search, Display, Shopping & Performance Max)
- Amazon Ads

Excellent understanding of:

- Audience Targeting & Retargeting
- Keyword Research
- Campaign Optimization
- A/B Testing
- Conversion Rate Optimization (CRO)
- Attribution Models

Key Performance Indicators (KPIs)

- Return on Ad Spend (ROAS)
- Customer Acquisition Cost (CAC)
- Cost Per Acquisition (CPA)
- Click-Through Rate (CTR)
- Conversion Rate
- Revenue Growth
- Customer Retention
- Campaign ROI

📌 Performance Marketing Lead (New Delhi)
🏢 Grahil Wellness
📍 New Delhi