- Develop and execute strategies related to digital marketing.
- Utilize various channels (e.g., social media, email marketing, content marketing) to generate leads.
- Monitor and analyze lead generation campaigns to measure effectiveness and ROI.
Lead Nurturing:
- Create and manage lead nurturing campaigns to convert leads into customers.
- Collaborate with the sales team to ensure timely and effective follow-up on leads.
- Segment leads based on criteria such as industry, company size, and stage in the buying cycle.
Data Analysis and Reporting:
- Track and analyze key metrics related to CRM and lead management.
- Generate reports on lead conversion rates, customer retention, and campaign performance.
- Provide insights and recommendations based on data analysis.
Collaboration:
- Work closely with the marketing team to align lead generation and nurturing efforts with marketing
campaigns.
- Coordinate with the sales team to ensure smooth handoff and follow-up of leads.
- Foster a culture of continuous improvement and knowledge sharing within the team.
Preferred candidate profile
Candidate who has worked with a leading marketing agency