- App Media Marketing experience in brand or agencys digital marketing team
- Experience with MMPs such asAppsFlyer, Adjust, Branch, Singular, or Kochava.
- Robust understanding of mobile attribution methodologies and conversion tracking.
- Knowledge ofSKAdNetwork(SKAN),AdAttributionKit, and App Tracking Transparency (ATT).
- Hands-onexpertisein managing high-value campaigns across Google & Apple advertising platforms
- Excellent MS Office skills to create reports, dashboard & PPTs
- Understanding App Store Optimization (ASO) best practices.
- Experience with Apple Custom Product Pages (CPP) and Product Page Optimization (PPO).
- Knowledge of Google Play Store Listing Experiments and conversion optimization.
- Strong hold on Marketing fundamentals to help client drive maximum out of their digital Ad spends
📌 App media / Social Media (Meta/TikTok/LinkedIn/Snapchat) (Delhi)
🏢 Tata Consultancy Services
📍 Delhi
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