Retention & Lifecycle Marketing Executive

About Femly

Femly is a hormone-first preventive healthcare brand for women. We are dedicated to helping women better understand and manage their hormonal health through science-backed nutrition and lifestyle interventions. With a team of 100+ professionals, we have transformed 50,000+ lives till now. Femly supports women across a range of health concerns, including PCOD/PMOS, thyroid disorders, diabetes, weight management, gut health, and hormonal imbalances.

As we continue to scale, we are looking for an Automation & Client Retention Specialist who can build robust backend systems while ensuring that our clients remain engaged, informed, and connected throughout their journey with us.

Position: Retention & Lifecycle Marketing Executive

Location: Dwarka, New Delhi (On-site Hybrid)
Working Days: Six days a week

About the Role

We're looking for a Retention & Lifecycle Marketing Executive who is passionate about creating great customer experiences through automation, personalization, and data-driven marketing.

Your goal will be to improve customer engagement, increase repeat purchases, reduce churn, and maximize customer lifetime value by building meaningful customer journeys across multiple channels.

If you enjoy understanding customer behavior, building automated workflows, experimenting with current ideas, and using AI to work smarter, we'd love to meet you.

Key Responsibilities

- Design and manage the complete customer journey from lead to loyal customer.
- Build and optimize email, WhatsApp, SMS, and CRM automation workflows.
- Create onboarding, engagement, retention, upsell, cross-sell, referral, and win-back campaigns.
- Segment customers based on behavior, engagement, purchase history, and lifecycle stage.




- Monitor campaign performance and continuously improve results through testing and optimization.
- Conduct A/B tests on subject lines, messaging, offers, timing, and customer journeys.
- Track important metrics like retention rate, customer lifetime value (LTV), repeat purchases, churn, open rate, click rate, and conversions.
- Work closely with Marketing, Sales, Customer Success, and Product teams to improve the overall customer experience.
- Maintain clean and organized CRM data.
- Identify opportunities to automate repetitive marketing tasks and improve operational efficiency.

Skills & Experience

We're looking for someone with:

- 1 to 4 years of experience in Retention Marketing, Lifecycle Marketing, CRM, Email Marketing, Marketing Automation, Customer Success, or Growth Marketing.
- Experience building automated customer journeys.
- Good understanding of customer segmentation and personalization.
- Solid analytical skills with the ability to make decisions using data.
- Excellent written communication skills.
- Basic understanding of A/B testing and campaign optimization.

- Ability to manage multiple campaigns and priorities.

Tools You'll Work With

Experience with one or more of these tools is a plus:

- ActiveCampaign
- HubSpot
- Klaviyo
- Braze
- MoEngage
- CleverTap
- Mailchimp
- Google Analytics
- Google Sheets or Microsoft Excel

You don't need to know every platform. If you're a fast learner and understand automation concepts, we'll help you learn the rest.

AI Skills (Preferred)





AI is becoming part of everyday marketing, and we're looking for someone who is excited to learn and use it.

Experience with tools like ChatGPT, Claude, Gemini, or similar AI platforms is a strong advantage. You should be comfortable using AI to:

- Generate campaign ideas.
- Draft and improve email and WhatsApp copy.
- Build customer journey ideas.
- Analyze campaign performance.
- Speed up reporting and documentation.
- Improve productivity without compromising quality.

We're Looking For Someone Who

- Thinks from the customer's point of view.
- Loves solving problems with data.
- Enjoys building systems, automation, and AI-assisted workflows.
- Learns new tools quickly.
- Is curious and continuously looks for better ways to improve results.
- Pays close attention to detail.

- Takes ownership and follows through on commitments.
- Enjoys experimenting, testing, and learning from results.
- Works well with cross-functional teams.
- Has a growth mindset and enjoys continuous learning.

Success in This Role

You'll be successful if you can:

- Increase customer engagement across channels.
- Improve customer retention and reduce churn.
- Increase repeat purchases and customer lifetime value.
- Build reliable automation that reduces manual work.
- Deliver campaigns that create measurable business impact.
- Continuously improve customer journeys through testing and optimization.

Why Join Us?

- Work on real business challenges that directly impact growth.
- Build contemporary lifecycle marketing systems using automation and AI.
- Experiment with new ideas and marketing technologies.
- Learn, grow, and take ownership of meaningful projects.
- Be part of a team that values curiosity, innovation, and continuous improvement.

📌 Retention & Lifecycle Marketing Executive (New Delhi)
🏢 Femly
📍 New Delhi