Manager Media and Digital Programmes

- Experience: 7-10 years

- Full Time

- Delhi

Breakthrough is looking for a Manager for its Media and Digital Programmes team. The role entails strong understanding of pop culture, media conversations and digital platforms, and is constantly tracking what s trending, being debated and shaping narratives online. The ideal candidate should have a natural curiosity about films, OTT content, internet culture including social media, and an instinct for how pop culture shapes narratives around gender and representation.

This role requires someone who lives and breathes digital culture particularly platforms like Instagram and YouTube, enjoys analysing trends, viral moments, memes and conversations unfolding across the internet. The candidate should also be someone who has both supervised and implemented digital media plans across all platforms and should have a broad understanding of digital analytics, content creation and popular culture. They should also have an eye for design in terms of understanding what works and what t works on social media.

This role also requires supervising one or two members of the team primarily involved in content creation platform management, and working closely and proactively with other team members.

Exploring new partnerships would be a big plus in this profile, and a robust preference for the organization.

The candidate will report to the Senior Manager Media and Digital Programmes.

The specific job responsibilities are mentioned below:

Key Responsibilities:

Content Creation:

- Creating a social media content plan for Breakthrough social media and overseeing its implementation.

- Writing and editing captions,



copies for all campaigns/content for social media

- Support in writing, editing blog content and management of BT blog

- Support in scripting and editing for long form content

- Support in ideation and execution for Breakthrough s flagship products Keeping It Feminist Podcast, Fursat Mein Serious Baatein Talk Show

- Contribute to the creation of pop culture commentary and analysis from a gender lens.

- Pop culture reviews esp. Indian Cinema, OTT content

Pop Culture Trend Analysis:

- Track and analyse pop culture conversations across films, OTT platforms, and digital media.

- Monitor social media platforms especially Instagram to identify emerging trends, viral moments, and cultural conversations.

- Stay updated on internet culture, memes, digital storytelling formats, and audience behaviour online.

Social Media Management:

- Creating online engagement plans and holding it for Breakthrough social media handles

- Manage social media platforms end-to-end including timely hygiene checks and active response to comments

- Building social media partnerships with other organisations for online collaborative events

Influencer Engagement:





- Manage influencers for Breakthrough s content as well project-specific content and ensure that the content they create meets the outcomes of the project and is delivered in a timely manner.

Inter-departmental coordination:

- Coordinate with the different departments in Breakthrough and collate monthly updates on projects and programmes.

- Work with the team to select which updates can be positioned on social media and how.

Coordination of Engendering Education Breakthrough s magazine on gender and Education

- Participate as an active member of the Engendering Education s editorial team from the ideation stage till publication.

- Create social media content to promote Engendering Education on social media and ideate fresh content ideas with the social media and Editorial team.

Documentation:

- Create and maintain a process mapping documents and SOPs for all activities anchored starting from concept note, production material and final report that includes learning and insight.

Specific Knowledge, Skill Experience Required:

- Graduate with 7-10 years of experience in content creation, digital media and social media strategy

- Nuanced understanding of gender and intersectional feminist politics

- Strong communication, writing and research skills in English and Hindi

- Strong interest in pop culture, films, OTT content, and internet culture.

- A deep familiarity with Instagram and other social platforms, with the ability to track trends, reels, meme cultures, and conversations.

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Manager Media and Digital Programmes (New Delhi)
🏢 Breakthrough India
📍 New Delhi