Main Duties Scope of the role

Werelooking for a creative and performance driven Social Media Strategist who candevelop engaging content and build a strong organic social presence that drivesmeaningful student/university engagement and demand generation across allsocial platforms

This role blends writing, design, and video editing; you willcreate posts, reels, carousels, and video scripts that are clear, visuallyappealing, and aligned with StudyIns brand voice

You will also shape and implement socialstrategy by analysing performance data, optimising campaigns, and experimentingwith formats to maximise reach and lead generation

This position is ideal forsomeone fascinated by how content performs on social platforms

You will play apivotal role in building StudyIns social presence, ensuring every poststrengthens trust, engagement, and visibility with students while advancingmeasurable growth objectives

Key Responsibilities

Develop and execute social media strategies that support StudyIns growth objectives, with a strong focus on organic audience growth, engagement, brand visibility, and demand generation

Create shortform copy and designs for content across all social channels

Produce engaging posts, reels, carousels, and video scripts that drive student interaction

Edit videos for social platforms, ensuring highquality output optimised for engagement

Use generative AI tools to draft, refine, and optimise content efficiently

Produce visually compelling assets using design and video editing tools (eg, Canva, Figma, Adobe Creative Suite, Premiere Pro)

Monitor performance data and social trends to refine strategies and identify opportunities for growth

Optimise all creative output for platform algorithms and viewer retention to drive measurable performance while upholding brand excellence





Collaborate with crossfunctional departments to align social output with broader marketing objectives, student enrollment efforts, and strategic brand identity

Grow followers and engagement across all social channels by implementing datadriven strategies and creative campaigns

About the Candidate (including required competencies)

Were looking for a creative and growth minded social content professional who is both a skilled writer and a strong visual storyteller with design and video editing capabilities

You should be comfortable creating content across multiple formats and platforms while constantly experimenting with current ideas, trends, and strategies to drive organic growth and engagement

You thrive on creativity, clarity, storytelling, and visual impact, and understand how to turn business objectives into high performing content that builds audience trust, increases visibility, and generates meaningful engagement and leads

You are naturally curious about social performance, platform behaviour, and emerging trends, with a proactive mindset focused on continuous improvement and innovation

Requirements Qualification

4-7 years of experience in social media content creation, design, and video editing

Proven success in developing social strategies and producing content that drives measurable engagement and follower growth across major platforms

Strong copywriting skills for shortform, persuasive, and engaging content

Proficiency with design and video editing tools such as Canva, Figma, Adobe Creative Suite, or similar platforms

Familiarity with generative AI tools for content ideation and optimisation

Ability to manage multiple projects in a fastpaced environment and adapt quickly to new trends

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Social Media & Content Executive (New Delhi)
🏢 SI-UK
📍 New Delhi