Regional Sales Manager (RSM) Project Sales

Locations: Hyderabad / NCR / Bangalore

Company: Techno Paints & Chemicals Ltd.

Job Purpose

The Regional Sales Manager (RSM) will lead Project Sales and Supply & Apply business across the assigned region by developing business with major builders, architects, consultants, PMCs, corporate clients, contractors, and painter networks. The role is responsible for achieving sales, collections, profitability, and market expansion targets while leading a high-performing regional sales team. This profile aligns with project-sales practices commonly seen across the paints and building materials industry.

Key Responsibilities

Achieve regional sales, collection, and profitability targets.

Develop business from major builders, developers, architects, consultants, PMCs, and corporate projects.

Drive Supply & Apply and material sales for residential, commercial, industrial, institutional, and infrastructure projects.

Build and maintain relationships with key influencers, contractors, and painter associations.

Identify upcoming projects and generate specifications with architects and consultants.

Lead negotiations, tender participation, commercial discussions, and project closures.

Manage key accounts and ensure repeat business.

Recruit, coach, and mentor Area Sales Managers and Sales Executives.

Coordinate with Technical Services, QA, SCM, Finance, and Execution teams for timely project completion.

Monitor receivables and ensure collections within the approved credit period.

Conduct weekly sales reviews, pipeline reviews, and market intelligence reporting.

Track competitor activities, pricing, and recent product opportunities.

Key Accounts to Handle

Major Builders & Developers





Architects & Interior Designers

Project Management Consultants (PMCs)

Corporate Offices & Industrial Projects

Hospitals, Hotels, Educational Institutions

Government & Institutional Projects

Painting Contractors & Painter Networks

Channel Partners supporting Project Business

Desired Candidate Profile

Graduate; MBA (Marketing) preferred.

12–18 years of experience in Paints, Construction Chemicals, Building Materials, or related industries.

Minimum 5 years in Project Sales leadership.

Strong relationships with builders, architects, consultants, contractors, and corporate customers in the assigned region.

Experience in handling Supply & Apply projects is essential.

Strong commercial negotiation and team management skills.

Proficiency in CRM, MS Excel, and sales reporting.

Key Skills

Project Sales

Corporate & Institutional Sales

Builder & Architect Relationship Management

Key Account Management

Supply & Apply Business

Team Leadership

Business Development

Tendering & Contract Negotiation

Sales Forecasting

Collection Management

Market Development

Key Performance Indicators (KPIs)

Regional Sales Achievement

Gross Margin

Collections & Receivables

New Builder/Architect/Corporate Accounts

New Project Wins

Supply & Apply Revenue

Team Productivity

Customer Satisfaction

Market Share Growth

Preferred Industry

Decorative Paints

Industrial Coatings

Construction Chemicals

Waterproofing

Building Materials

Interior & Exterior Finishing Products

This role is designed to strengthen Techno Paints' presence in Hyderabad, NCR, and Bangalore, focusing on high-value project sales, strategic account development, and long-term partnerships with leading builders, architects, and corporate customers.

📌 Regional Sales Manager (Hyderabad)
🏢 Techno Paints
📍 Hyderabad