# Job Description (JD)

## Position: SEO Expert

**Company:** Awish Derma Care Pvt. Ltd.

**Department:** Digital Marketing

**Employment Type:** Full-Time

**Work Location:** On-site

### Working Hours

* **Shift:** 10:00 AM 7:00 PM (9 Hours)

* **Working Days:** 6 Days a Week

* **Weekly Off:** 1 Rotational Weekly Off

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## Job Summary

Awish Derma Care Pvt. Ltd. is looking for a proactive and detail-oriented SEO Executive to strengthen the company's online presence through effective search engine optimization strategies. The ideal candidate will be responsible for improving website visibility, driving organic traffic, enhancing search engine rankings, and supporting overall digital marketing objectives.

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## Key Responsibilities

* Develop and execute on-page, off-page, and technical SEO strategies.

* Conduct keyword research and competitor analysis to identify growth opportunities.

* Optimize website content, meta titles, descriptions, URLs, and internal linking structure.

* Perform website audits and resolve technical SEO issues.

* Monitor website performance using SEO tools and recommend improvements.

* Track keyword rankings, organic traffic, and conversion metrics.

* Create and implement high-quality link-building strategies.

* Coordinate with content writers, designers, and developers to ensure SEO best practices are followed.

* Prepare weekly and monthly SEO performance reports.

* Stay updated with the latest Google algorithm updates and industry trends.

* Support digital marketing campaigns to improve overall online visibility and lead generation.

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## Required Qualifications

* Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field.





* 13 years of experience in SEO or Digital Marketing (Freshers with relevant SEO certifications and practical knowledge may also apply).

* Robust understanding of on-page, off-page, and technical SEO.

* Experience with Google Search Console, Google Analytics, SEMrush, Ahrefs, Moz, or similar SEO tools.

* Basic knowledge of HTML, WordPress, and website optimization is an advantage.

* Excellent analytical, communication, and problem-solving skills.

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## Required Skills

* Search Engine Optimization (SEO)

* Keyword Research & Analysis

* On-Page & Off-Page SEO

* Technical SEO

* Google Analytics

* Google Search Console

* Link Building

* Content Optimization

* Website Audit & Performance Analysis

* Microsoft Excel & Reporting

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## Key Performance Indicators (KPIs)

* Improvement in organic website traffic.

* Growth in keyword rankings.

* Increase in qualified organic leads.

* Timely completion of SEO tasks and projects.

* Successful implementation of technical SEO recommendations.

* Monthly SEO performance reporting and analysis.

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## Employee Expectations

* Maintain professionalism, punctuality, and adherence to company policies.

* Meet assigned deadlines and performance targets.

* Work collaboratively with cross-functional teams.

* Continuously upgrade knowledge of SEO trends, search engine algorithms, and digital marketing practices.

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## Compensation & Benefits

* Competitive salary based on qualifications and experience.

* Performance-based incentives (as per company policy).

* Professional development and career growth opportunities.

* Positive and collaborative work environment.

**Reporting To:** Digital Marketing Manager / Marketing Head

📌 Seo Expert (New Delhi)
🏢 DR Awish Dermacare
📍 New Delhi