Job Title: Area Sales Manager / Territory Sales Manager – Industrial (Punjab)

Location: Ludhiana base | Travel across Punjab | Sunday Off fixed

About Kripa Enterprises:

Kripa Enterprises is a North India industrial solutions company dealing in Industrial Lubricants, MRO & protective packaging solutions. Our key portfolio includes Lubrita (Netherlands), Armor VCI (USA), VAS Tribology, along with Castrol, Valvoline, Balmer Lawrie.

Role Summary:

Drive growth across Punjab by acquiring new industrial customers, reviving inactive accounts, introducing high-end grades and converting trials into repeat business with strong collections discipline and margin focus.

Key Responsibilities:

• New customer acquisition across Punjab industrial clusters (OEMs/Auto ancillary/Machining/Forging/Fabrication etc.)

• Key account management + revival + competitor replacement

• High-end product introduction + coordinate trials with service engineer + convert to repeat orders

• Ensure margin discipline (no unapproved discounting)





• Collections & credit control, payment follow-up

• Weekly visit plan, pipeline reporting, closures tracker

Eligibility:

• 4+ years B2B field sales in Industrial Lubricants / MRO / Industrial Chemicals

• Solid Punjab market exposure + travel readiness

• Good negotiation, relationship building, and reporting discipline

• Two-wheeler + valid license preferred | Basic Excel/CRM comfort

Compensation & Benefits (Monthly):

• Fixed salary: 45,000 – 50,000 (as per experience)

• Monthly incentives (sales slab): 18L=10k | 22L=18k | 25L=25k | 28L=35k | 32L=50k

• Collections / new high end grade sale extra bonus

• TA/DA + petrol reimbursement + outstation stay support (as per policy)

• Vehicle after 6 months (on confirmation) – as per policy

Apply:

Email CV: [email protected] / [email protected]

WhatsApp CV: 70091 07053 / (phone hidden)

📌 Area Sales Manager / Territory Sales Manager Industrial (Punjab) (Jalandhar)
🏢 Kripa Enterprises
📍 Jalandhar