Job Posting Title

Digital Marketing Specialist| D2C Food Startup

Job Overview

- Company: White Koonja Pvt. Ltd. (Koonja)
- Experience: 1-3 Years
- Location: South Delhi (On-site / In-office)
- Industry: FMCG / Food Tech / D2C / E-Commerce

About Koonja

White Koonja Pvt. Ltd. is an early-stage D2C healthy food startup building a ready-to-cook premix brand for working professionals and students. We make balanced, nourishing meals ready in 20 minutes.

We are looking for a creative, high-energy marketing professional who lives on social media, loves creating content, and knows how to make a brand famous from scratch. If you can handle a camera, develop engaging content hooks , and manage an ecommerce platforms dashboard all in the same week, you belong on our founding team.

What You Will Do (The Role)

As our Marketing Qualified, you will be the creative powerhouse and operational engine driving Koonja's market launch. Your playground will include:

- Campaign Management: Architect and drive end-to-end multi-channel marketing campaigns across digital platforms, offline pop-up events, and strategic influencer initiatives to maximize brand discovery and successfully launch Koonja's product line.

- Social Media & Brand Narrative: Own our presence across Instagram, YouTube, and LinkedIn. Brainstorm viral content concepts, write compelling script hooks,



and capture authentic behind-the-scenes stories that build a loyal community.

- Content Production & Editing: Ideate, shoot, and edit scroll-stopping Reels, product videos, and educational food content that drives immediate consumer craving and high engagement.

- Marketplace Optimization: Manage day-to-day operations, product listings, visual merchandising, and organic optimization across Quick Commerce and E-commerce platforms (Blinkit, Instamart, Amazon, etc).

What We Are Looking For

- Experience: 1-3 years of hands-on marketing experience in a D2C, FMCG, lifestyle, or food brand.

- The Creator Skillset: Proficiency in mobile video editing apps (CapCut, VN, Premiere Pro) and basic design (Canva). A portfolio of your past video/content work is a massive plus.

- Marketplace Familiarity: Basic understanding of how listing and selling works on ecommerce platform.

- Mindset: Extreme ownership, high aesthetic sense, and a scrappy, startup-first attitude. You love experimenting and moving fast.

What's In It For You?

- True creative freedom-no corporate layers, just pure execution.

- Build a consumer food brand from day zero and watch your content directly drive revenue.

- Work closely with the founding team and industry mentors.

Starting Date: Immediately

📌 Marketing Specialist (New Delhi)
🏢 White Koonja
📍 New Delhi