- Design, develop, and execute email marketing campaigns using Salesforce Marketing Cloud to drive customer engagement and conversion.
- Collaborate with cross-functional teams to create targeted email campaigns that align with business objectives.
- Analyze campaign performance metrics to optimize future emails and improve ROI.
- Develop automated email workflows to streamline lead nurturing processes.
Job Requirements :
- 8-14 years of experience in email marketing or a related field.
- Proficiency in Salesforce Marketing Cloud (formerly ExactTarget).
- Solid understanding of HTML/CSS coding skills for customizing templates.
- Experience working on B2C or B2B projects.