Territory Sales Manager (TSM)

Location / HQ: Sitamarhi, Bihar
Channel: General Trade
Division: Consumer Care
CTC Bracket: Negotiable based on current CTC
Reporting To: Regional Sales Manager
Team: 3P Salesmen
Market: Rural

Role Overview

The Territory Manager will drive sales, distribution, market expansion, and rural penetration for the Consumer Care Division in Sitamarhi. The role demands strong execution capability, leadership in managing 3P salesmen, and deep understanding of rural GT markets.

Key Responsibilities:

1. Sales & Business Growth

- Deliver monthly, quarterly, and annual sales targets for Consumer Care products.
- Drive numeric & weighted distribution across rural markets
- Ensure strong product availability and visibility in General Trade outlets
- Expand coverage in underserved rural pockets and highpotential villages

2. Territory Operations & Execution

- Plan and execute daily market routes for self and 3P salesmen
- Ensure adherence to beat plans, coverage norms, and productivity KPIs
- Implement trade promotions, schemes, and merchandising activities
- Monitor stock levels, order execution, and secondary sales performance

3. Team Management (3P Salesmen)

- Lead, coach, and motivate 3P salesmen to achieve daily/weekly targets
- Conduct market working, onthejob training, and performance reviews
- Ensure discipline in reporting, route adherence, and outlet coverage




- Build capability in rural selling, product knowledge, and customer handling

4. Market Development & Rural Penetration

- Strengthen relationships with key retailers, wholesalers, and rural distributors
- Identify new rural markets and drive outlet expansion
- Execute visibility initiatives and ensure planogram compliance
- Track competitor activities, pricing, and rural promotional strategies

5. Reporting & Compliance

- Maintain accurate MIS, sales reports, and market insights
- Ensure compliance with company SOPs, commercial processes, and GT norms
- Drive usage of CRM/SFA tools for daily reporting and productivity tracking

Required Skills & Competencies

- Strong understanding of General Trade & Rural FMCG markets
- Proven experience in managing 3P sales teams
- Excellent communication, negotiation, and relationshipbuilding skills
- Solid execution capability and result orientation
- Proficiency in MS Office and sales reporting tools

Education & Experience

- Graduate in any discipline; MBA preferred
- 10-15 years of FMCG sales experience
- Experience in rural markets and GT channel is mandatory
- Prior experience as TM / Sales Executive / Rural Sales Lead preferred

Company Profile

A Leading FMCG Company Worldwide With Leading Brands or Channel Sales

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📌 Territory Sales Manager (FMCG Only) (Mangalore)
🏢 Career Point
📍 Mangalore