We are looking for a highly motivated Digital Marketing Specialist who can take ownership of our digital presence and execute impactful marketing initiatives across multiple online channels. The ideal candidate should have expertise in Digital Marketing, Website Management, SEO, LinkedIn Marketing and Social Media Marketing, with the ability to independently execute campaigns that improve brand awareness, website traffic, engagement and lead generation.
Requirements
- Develop and execute digital marketing strategies aligned with business objectives.
- Manage and optimize the company website and landing pages.
- Execute On-Page, Off-Page and Technical SEO.
- Conduct keyword research and competitor analysis.
- Manage the company's LinkedIn presence and employer branding initiatives.
- Plan and execute social media campaigns across LinkedIn, Instagram, Facebook, X and other platforms.
- Manage Google Ads campaigns and optimize marketing ROI.
- Create engaging content for websites, blogs, email campaigns and social media.
- Track website traffic, campaign performance and marketing KPIs.
- Prepare weekly and monthly marketing performance reports.
Required Skills
- Digital Marketing
- SEO (On-Page, Off-Page Technical)
- Website Management
- Google Analytics
- Google Search Console
- Google Ads
- LinkedIn Marketing
- Social Media Marketing
- Content Marketing
- Marketing Analytics
Qualifications
Bachelors degree in Marketing, Business Administration, Communications, Computer Science or a related field.
Preferred Skills
- WordPress or similar CMS
- Canva / Adobe Creative Suite
- Email Marketing Platforms
- Marketing Automation Tools
- Basic HTML/CSS
- AI-powered marketing tools
Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
📌 Digital Marketing Specialist (Chennai)
🏢 Genworx.ai
📍 Chennai
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