Key Responsibilities:

1. Partner with business stakeholders to translate business goals into Customer Insights and Event Management capabilities.
2. Define transparent functional requirements, user stories, and data needs aligned with long-term product vision.
3. Design and hands-on configure segments, customer journeys (real-time and outbound), consent management, and event-driven experiences.
4. Configure and manage event solutions including registration flows, event journeys, and attendance-based triggers.
5. Support the delivery from functional design through deployment, ensuring high-quality configuration, testing, and documentation.
6. Lead troubleshooting and continuous improvement across journeys and event workflows.
7. Contribute to platform roadmap, prioritization, and adoption strategy.

Knowledge, Skills & Experience:
1.Bachelors degree in Business, Computer Science, Marketing Technology, or equivalent experience.




2.Strong hands-on experience with Dynamics 365 Customer Insights (Journeys & Data) and Event Management.
3.Proven experience configuring customer journeys, segments, consent management, and event-driven workflows.
4.Hands-on experience with standard and custom events used for real-time journey triggering.
5.Strong understanding of customer data models, segmentation logic, and event lifecycle processes.
6.Ability to operate as a senior BA who configures and validates solutions, not only documents requirements.
7.Excellent stakeholder engagement and communication skills.
8.Experience working in Agile environments; Azure DevOps experience is a plus.
9.Proactive, ownership-driven mindset with high autonomy.

📌 Senior Business Analyst Dynamics 365 (Chennai)
🏢 MSC Technology
📍 Chennai