Role & responsibilities

Overview:

Kido School is seeking a dynamic and results-driven Business Development Manager to spearhead our growth initiatives across India. This role involves identifying and developing new business opportunities, building and nurturing strategic partnerships, driving lead generation, and collaborating with center managers to increase enrollments and expand our presence.

The ideal candidate will have a strong background in business development and sales within the education or service industry, with demonstrated expertise in lead conversion, client relationship management, and achieving ambitious growth targets.

Key Responsibilities:

- Identify and evaluate recent business opportunities, including potential sites for expansion
- Develop and implement strategic business development plans to drive admissions and revenue growth across centers.
- Identify new market opportunities, potential partners, and community engagement avenues through strategic ATL & BTL marketing initiatives
- Build and maintain strong relationships with corporates, communities, and local stakeholders to enhance brand visibility.
- Generate high-quality leads through partnerships, events, and other business channels.
- Work closely with center managers to design and execute location-specific enrollment campaigns.
- Monitor competitor activities and market trends to inform strategy and decision-making.
- Prepare regular performance reports, forecasts,



and market insights for the leadership team.

Key Performance Indicators (KPIs):

- Lead Generation & Conversion: Number of qualified leads generated and conversion rate to enrollments.
- Revenue Growth: Increase in center-wise and overall admissions revenue.
- Partnership Development: Number and quality of partnerships established with corporates, communities, and local networks.
- Market Penetration: Growth in brand presence by identifying and new sites for preschool setup within targeted regions.
- Event ROI: Success rate and return on investment from business development initiatives and events.
- Retention & Relationship Management: Repeat partnerships and sustained corporate/community engagement & other BTL Activities.

Qualifications:

- Strong skills in market research, analysis, and identifying new locations for setting centres
- Excellent communication, presentation, and interpersonal skills
- Ability to work independently and as part of a team
- Master's degree in Business Administration, Marketing, or related field preferred
- 5-8 years of experience in Business development & marketing, with a strong focus on BTL marketing and event management.
- Proficient in Microsoft Office and familiar with CRM and event management software.

Preferred candidate profile

Interested Candidate can Share your resume to (phone hidden) or [email protected]

📌 Business Development Manager (Chennai)
🏢 Kido International Preschool & Day Care
📍 Chennai