The Doctor Referral Sales Executive is responsible for building and maintaining strong relationships with referring doctors, clinics, hospitals, and healthcare professionals to increase patient referrals to the geriatric hospital. The role focuses on promoting the hospital's specialized geriatric care services, strengthening the referral network, and contributing to business growth.

Key Responsibilities

Doctor Relationship Management

- Identify, meet, and develop relationships with physicians, specialists, general practitioners, neurologists, orthopaedic surgeons, cardiologists, pulmonologists, nephrologists, oncologists, and other referral sources.
- Conduct regular field visits to doctors, clinics, hospitals, and nursing homes.
- Ensure continuous engagement with existing referral partners.
- Build trust through professional communication and prompt follow-up.

Business Development

- Generate patient referrals for:
- Long-term geriatric care
- Post-operative rehabilitation
- Stroke rehabilitation
- Dementia and Alzheimer's care
- Palliative care
- Physiotherapy and rehabilitation services
- Home healthcare services

- Identify recent referral opportunities and expand the doctor network.
- Achieve monthly and quarterly referral targets.

Hospital Promotion

- Promote hospital specialties,



treatment programs, infrastructure, and clinical outcomes.
- Organize Continuing Medical Education (CME) programs, doctor meets, and awareness sessions.
- Coordinate hospital visits for doctors to familiarize them with services.
- Distribute promotional materials, brochures, and service information.

Referral Coordination

- Coordinate with admission, nursing, medical, and operations teams to ensure seamless patient admission.
- Track referred patients from enquiry to admission.
- Maintain timely communication with referring doctors regarding patient status (within confidentiality guidelines).
- Ensure excellent referral experience for doctors and patients.

Market Intelligence

- Monitor competitor activities and referral trends.
- Gather feedback from doctors regarding hospital services.
- Suggest improvements based on market feedback.
- Identify opportunities for new service offerings.

Reporting & MIS

- Maintain a database of doctors and referral partners.
- Submit daily field visit reports.
- Prepare weekly and monthly referral performance reports.
- Track referral conversion rates and revenue generated.
- Update CRM/MIS with visit details and referral status.

📌 Sr Hospital Sales Representative (Chennai)
🏢 Athulya Assisted Living
📍 Chennai