- Execute strategic and integrated PR campaigns that support the brand initiatives
- Skilled in Media mapping and finding relevant platforms and segments to promote the messaging and content strategy developed by the senior team
- Create media opportunities on an ongoing basis consistent.
- Maximizing media coverage by developing media campaign strategies and media relations to enhance brand image and awareness
- Liaising and coordinating various events and activities for PR, of the entities daily
- Coordinate with the departments for sourcing content and relevant information for PR
- Ability to write/ideate PR content material
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