Job Description KAM (SAMT / RMT Standalone MT & Regional Chains)

Job Purpose

The Key Account Manager (SAMT/RMT) is responsible for managing and growing business across Standalone Modern Trade outlets and Regional Chains (e.g., Lulu, regional retail groups, local MT formats). The role focuses on driving sales, improving store-level execution, strengthening customer relationships, and ensuring profitable growth through effective planning and execution.

Role Details

- Position: KAM SAMT / RMT
- Location: Chennai/ Kochi

Key Responsibilities

1. Account Management Standalone & Regional Chains

- Manage key accounts across Standalone MT stores and Regional Chains (e.g., Lulu, regional supermarkets, local retail groups)
- Build strong working relationships with buyers, store managers, and regional decision-makers
- Drive business expansion within existing accounts and improve share of shelf

2. Sales Growth & Business Delivery

- Achieve monthly, quarterly, and annual sales targets
- Drive sell-in and sell-out performance across stores
- Ensure consistent year-on-year growth across assigned accounts

3. Store-Level Execution Excellence

- Ensure strong in-store visibility, merchandising, and promotions
- Monitor store-wise performance and availability
- Drive execution through brand staff / promoters

4. SKU Planning & Assortment Optimization

- Plan and execute store-wise assortment based on local demand
- Track SKU performance and take actions on slow-moving inventory
- Ensure the right mix to drive both volume and profitability

5. Channel Expansion





- Identify opportunities to onboard new standalone MT stores and regional retail chains
- Expand footprint within existing chains by increasing store coverage and range

6. Commercial Management & Controls

- Handle account-level commercials including discounts, schemes, and negotiations
- Ensure closure of Debit Notes, Credit Notes, and reconciliations
- Maintain robust control on margins and profitability

7. Inventory & Supply Coordination

- Ensure optimum stock levels across stores and warehouses
- Coordinate with SCM and warehouse teams for timely replenishment
- Manage seasonal inventory to avoid stock-outs or overstocking

8. Performance Tracking & Reporting

- Monitor KPIs such as sales, productivity per store, SKU performance, and inventory turns
- Identify gaps and drive corrective actions

Competencies & Skills Required

- Strong understanding of Standalone MT & Regional Retail dynamics
- Ability to manage multiple smaller yet high-potential accounts
- Strong execution focus (store-level impact mindset)
- Good negotiation and relationship-building skills
- Analytical ability for sales and SKU performance tracking

Key Interactions

- Internal: NKAM, RSM, ASO, Brand Staff, Marketing, Category, HR, Finance, SCM, IT
- External: Store Managers, Regional Buyers, Retail Owners, Distributors, Vendors

Educational Qualification & Experience

- Qualification: MBA / PG (Preferred)
- Experience: 510 years in Modern Trade / Regional MT / Standalone Retail Accounts
(Preferably in Textile, FMCG, Retail, FMCD)

Key Competencies

- Execution Excellence
- Stakeholder Management
- Result Orientation
- Ownership Mindset
-

📌 KAM- Regional Modern Trade- Kochi/Chennai
🏢 Welspun World
📍 Kochi