Role Overview

As an SEO Specialist, you will be responsible for planning, executing, and optimizing

SEO strategies across multiple websites and digital properties. You will work closely

with our content, design, development, and marketing teams to improve organic

visibility, website performance, and lead generation.

Key Responsibilities

SEO Strategy

- Develop and execute comprehensive SEO strategies.
- Perform keyword research and competitor analysis.
- Identify opportunities to improve search visibility.
- Monitor algorithm updates and implement best practices.

On-Page SEO

- Optimize website structure and content.
- Improve title tags, meta descriptions, headers, URLs, and internal linking.
- Optimize landing pages for search intent.
- Ensure content follows SEO best practices.

Technical SEO

- Conduct technical SEO audits.
- Improve crawlability and indexing.
- Optimize website speed and Core Web Vitals.
- Resolve broken links, redirects, and indexing issues.
- Implement schema markup where applicable.
- Collaborate with developers on technical improvements. Off-Page SEO




- Plan and execute ethical link-building campaigns.
- Build high-quality backlinks.
- Identify guest posting and partnership opportunities.
- Monitor backlink health.

Analytics & Reporting

- Track keyword rankings and organic traffic.
- Prepare monthly SEO performance reports.
- Analyze Google Analytics and Google Search Console data.
- Recommend improvements based on performance insights.

Content Collaboration

- Work closely with content writers to create SEO-friendly content.
- Suggest blog topics based on keyword opportunities.
- Optimize existing content for improved rankings.

Required Skills

- Strong understanding of On-Page SEO
- Solid understanding of Off-Page SEO
- Technical SEO knowledge
- Keyword Research
- Competitor Analysis
- SEO Auditing
- Link Building
- Content Optimization
- Local SEO
- Mobile SEO
- Core Web Vitals
- Basic HTML knowledge
- Website architecture understanding

📌 Seo Specialist (Chennai)
🏢 Kaay Innovation
📍 Chennai