kannada language is must

- Qualification - MBA/PGDM in Marketing from a recognized institute.
- Experience 10-12 years of experience in Trade Marketing, BTL, or Channel Marketing
- Relevant/Additional Experience - Experience in FMCG, Consumer Durables, Electricals, Building Materials, or Energy Solutions industry preferred.

Job Description

Role Purpose

To drive regional marketing initiatives, strengthen brand visibility, execute trade marketing programs, and support business growth through effective market activation, channel engagement, and seamless execution of marketing campaigns across the assigned region. This role is expected to manage a team of Regional Marketing Executives/Officers and oversee agency manpower across the assigned geography.

Key Responsibilities

1. Trade Marketing & Market Activation

- Plan and execute regional trade marketing initiatives aligned with national marketing objectives.
- Drive retail visibility through signages, shop branding, and merchandising.
- Conceptualize and execute BTL activities, dealer meets, roadshows, and local activation programs.
- Ensure effective implementation of seasonal campaigns and sales promotions.

2. Brand Visibility & POSM Management

- Ensure optimum deployment and maintenance of POSM across distributors and retail outlets.
- Monitor market visibility standards and competition activities.
- Drive enhancement of brand presence in priority markets.

3. Channel Engagement

- Work closely with Sales teams, distributors, and channel partners to improve engagement and loyalty.
- Support launch events, partner conferences, and recognition programs.
- Gather channel feedback and provide actionable insights for business growth.

4. Exhibitions and Event Management

- Plan and execute regional and national participation in industry expos, exhibitions, trade fairs, and customer engagement events in line with business objectives.
- Coordinate end-to-end management of exhibitions, including stall conceptualization, fabrication, logistics, product display, branding,



and on-ground execution.
- Liaise with internal stakeholders, agencies, and event partners to ensure seamless execution and superior brand experience.
- Ensure effective showcasing of products, solutions, and innovations through impactful stall design and customer engagement activities.

5. Project & Vendor Management

- Manage regional marketing agencies and vendors for branding, fabrication, printing, and activation activities.
- Ensure timely execution with adherence to quality standards and budgets.
- Negotiate with vendors to optimize costs and improve efficiencies.

6. Budget Management

- Prepare and manage regional marketing budgets.
- Track spends, ensure adherence to approved budgets, and maintain proper documentation.
- Analyse ROI of marketing initiatives and recommend improvements.

7. Market Intelligence & Reporting

- Conduct regular market visits to understand customer needs, competitor activities, and market trends.
- Share periodic reports on campaign effectiveness, visibility status, and market insights.
- Recommend strategies to improve market share and brand salience.

8. Team Management & Leadership

- Lead, mentor, and develop the regional marketing team to ensure high levels of performance and engagement.
- Set transparent objectives, monitor team performance, and provide regular feedback and coaching.

Key Competencies

- Trade Marketing & BTL Execution
- Stakeholder Management
- Project & Vendor Management
- Budget Management
- Retail Visibility & Merchandising
- Analytical Skills
- Negotiation Skills
- Team Collaboration
- Communication & Presentation Skills
- People Leadership & Team Development
- Coaching & Mentoring
- Cross-functional Collaboration
- Performance Management

Key Performance Indicators (KPIs)

- Retail Visibility Expansion
- Counter Share and Market Share Expansion
- Campaign Execution Effectiveness
- Budget Utilization & ROI
- Dealer/Channel Engagement Scores
- On-time Project Execution
- Brand Visibility Compliance
- Sales Support & Market Development

Travel Requirement: Travel within the assigned region (3040%).

📌 Manager - BTL Trade Marketing - South (Chennai)
🏢 Luminous Power Technologies
📍 Chennai