Role & responsibilities

The Brand Manager will support the overall brand strategy and marketing activities to strengthen brand visibility, market presence, and customer engagement. The role involves executing branding campaigns, managing brand communication, coordinating promotional materials, and ensuring consistent brand identity across all platforms.

KEY ROLES & RESPONSIBILITIES

Brand Development & Management

- Assist in implementing brand strategy aligned with the company's goals and target audience.
- Ensure brand consistency across marketing collateral, packaging, digital platforms, trade activities, and dealer communications.
- Conduct market and competitor analysis to understand brand positioning in the roofing materials industry.

Marketing & Communication

- Develop and execute marketing campaigns for roofing sheets, panels, and recent product launches.
- Coordinate with advertising agencies, designers, and vendors for brochures, catalogues, signage, and promotional assets.
- Draft product-centric communication for digital and offline channels including website, social media, product videos, and corporate presentations.

Digital & Social Media Management

- Monitor and manage online brand presence, including social media channels, SEO content, and customer engagement.
- Create and schedule posts highlighting product features, installation benefits, certifications, customer success stories, and projects.

Dealer & Channel Support

- Prepare marketing kits, display units,



POP materials and branding assets for dealers, distributors, and retail counters.
- Support channel partners with branding requirements and market-level promotional activities.

Event & Campaign Execution

- Assist in the planning and execution of exhibitions, trade fairs, influencer tie-ups, on-site branding, and product awareness campaigns.

Coordinate product demo sessions and field branding activities with the sales team

Preferred candidate profile

- Bachelors degree in Marketing, Business Administration, Communication, or related field.
- 4-7 years' experience in brand management or marketing; experience in building materials, construction, roofing, or manufacturing will be an added advantage.
- Strong understanding of branding principles, digital marketing trends, and customer behaviour.
- Proficiency in MS Office; knowledge of graphic/design tools is a plus.

KEY SKILLS

- Creative thinking with strong communication and presentation skills
- Ability to develop engaging marketing content
- Strong coordination, planning, and project management abilities
- Attention to detail and brand quality adherence
- Ability to work with cross-functional teams (sales, design, production, digital agencies)

WHAT WE OFFER

- Opportunity to work with a leading roofing solutions brand
- Exposure to a dynamic and growing industry
- Growth-oriented career path and learning opportunities

Please share your updated resume to: [email protected]

📌 Brand Manager (Chennai)
🏢 Talent Corner HR Services
📍 Chennai