- Expand dealer/distributor and sub-dealer network.
- Manage existing, lapsed, and new sales channels.
- Drive secondary sales through dealers and retail touchpoints.
- Handle customer leads, ensure timely conversion into sales.
- Collect orders and ensure timely payment collections from dealers.
- Address and resolve dealer/customer issues, complaints, and escalations.
- Coordinate and execute promotional activities, trade schemes, and events.
- Conduct regular product demonstrations and market activation programs.
- Train, motivate, and engage dealer/retailer personnel for better sell-out.
- Ensure achievement of monthly/quarterly sales targets.
- Explore new market avenues through regular field visits and market mapping.
SMART Objectives
- Achieve defined sales and turnover targets within the assigned area.
- Increase dealer and sub-dealer appointments and enhance channel penetration.
- Improve collection efficiency and reduce outstanding dues.
- Strengthen dealer loyalty and customer satisfaction levels.
- Drive consistent market growth through structured route planning and execution.
Experience and Domain Knowledge
- 5-7 years of experience in sales, distribution,
or channel management in relevant sectors (Consumer Durables, Appliances, FMCD, or FMCG).
- Engineering/MBA or equivalent.
- Must own a vehicle (car or motorcycle).
- Open to extensive travel within the assigned territory.
Skills
- IT Skills: Proficiency in MS Office (Excel, PowerPoint, Word), data analysis, and reporting.
- Language: English, Hindi, and local language proficiency (preferred).
- Strong negotiation and influencing skills.
- Problem-solving ability with focus on customer grievance resolution.
- Analytical mindset for sales trend analysis and forecasting.
- Team training, motivation, and performance monitoring skills.
Desirable Competencies
- Result-oriented with robust business acumen.
- Ability to build and maintain long-term dealer/customer relationships.
- High ownership with accountability for sales and collections.
- Adaptability to dynamic market conditions and competition.
- Robust interpersonal and communication skills.
- Conflict management and proactive issue resolution.
- Entrepreneurial mindset with ability to explore and develop new market avenues.
- Ability to work independently while collaborating with cross-functional teams.